Why Podcasting Can Be a Vital Part of Your Content Marketing Strategy
Every content marketer knows one thing. That the audience loves helpful content; be it audio, visual or images. The audience will consume anything that isn’t boring, making them want to dig deeper.
As you craft your content marketing strategy, you will most likely have built an arsenal of tools to work with. They may include:
- Writing blogs consistently.
- Dispatching newsletters and emails regularly.
- Posting on social media pages routinely.
If you think you are harnessing the power of all the existing content distribution channels, think again. A hint: You have missed out on the audio format.
If you are still scratching your head, here’s the answer: Podcasting.
Podcasting is a smart move, especially for the marketing wizards and content buffs who are paying attention. If you want to learn more about podcasting in content marketing, read further.
Advantages of Enhancing Content Marketing with Podcasts
Podcasts are super engaging. They can be your best bet for creating an unbreakable bond with your customers. Moreover, podcasts are not censored – You are as free as a bird. Plus, these audio gems are here to stay. They cannot disappear or be destroyed.
That’s why the gurus who know their niches are all thumbs up for implementing podcasts in content strategy.
There are many more advantages to podcasting. Let’s discuss them.
Low Entry Barrier
Back in the day, radio stardom required fancy gear and top-notch studios. Today, the times have changed. Podcasting is like the new kid on the content block now. It is an ultimate low-effort content creation hack. All you need is a decent mic and some trusty recording software. You can get these things without much financial hassle. You can test the waters on a shoestring budget; no need to go all-out from the get-go.
It is easy to buy a good-quality mic without burning a hole in your pocket, or you can use your smartphone recorder if cash is tight. Now Mac users can use GarageBand, and Windows users can use Audacity for audio recording and editing. Both the softwares are absolutely free.
It’s time to start working your magic. You can choose your show’s style, episode lengths, and release frequency. And, when it’s showtime, your hosting platform will share your episodes on Apple Podcasts, Spotify and the rest. Less fuss, more listeners.
Starting up won’t empty your wallet, and you can always level up. Record a bunch of episodes in one go if your audience craves more, then dish them out on your schedule.
Effortless Consumption of Content
Unlike videos or blog posts, podcasts don’t need your full attention. You can tune in anywhere. Be it work, home or even gym. Smartphones are the ultimate podcast hubs, letting you enjoy shows on the move. Since mobile addiction is real, podcasts are ace at being mobile-friendly champs.
Remember long commutes? A large number of people jam to podcasts on their way to work. And people working remotely tune in while multitasking on work and household chores.
The cool part? You can podcast-listen while adulting, like scrubbing dishes or taking a subway ride. Flexibility plus engagement, it’s a major content win!
Consistent Engagement
When podcast listeners are all ears, spending quality time with episodes, the engagement is off the charts. Most listeners tend to stay till the end. The secret sauce? Podcasts are like chats, easy to groove with. Unlike diving into a long blog post, tuning in can feel like second nature.
Now, here’s the cool part. Podcasts aren’t just content; they’re relationship builders. That familiar host voice? Feels like an old buddy. The podcast rhythm lets you bond with your audience like a pro. They’ll keep returning for more, and your word-of-mouth game will make you unstoppable.
Brand Building
Creating brand devotion starts with an engaged podcast audience. That impressive 88% of listeners who stay tuned for the entire episode? That’s your podcasting impact right there. These deeply engaged listeners often turn into your podcast’s biggest advocates.
Much like how binge-worthy Netflix series capture attention, podcasts have that same addictive quality. Around 79% of podcast listeners dive right into a new episode as soon as it’s out.
For a prime example of real podcast marketing impact, look at Serial. This true-crime podcast skyrocketed with 10 million downloads in seven weeks, setting records in 2014. How? Fans spread the word across social media about its gripping episodes. That’s the power of podcast engagement!
Fosters Content Creation
Podcasts can be combined with written and video content, forming a content bank that engages the audience effectively. It’s like a street that goes both ways. Podcast episodes spark new blog and video ideas, while transcripts and quotes become fresh articles, videos, and more.
Now reverse the flow. Other content breeds podcast episodes. Repurpose your old blog post, and dive deeper into it on a podcast. This will boost your content creation efforts.
So, think of formats and mediums that are in sync with each other. Mix and match for content magic that fits like a glove in your marketing strategy.
Incorporating podcasting in content marketing strategy is like unlocking a treasure trove of engagement. These audio gems effortlessly connect with audiences and foster relationship-building. Their adaptable nature harmoniously integrates with other content forms for a holistic strategy. So, take the plunge into the world of podcasting; it’s the smart move for captivating content and meaningful connections.
