The digital era is here. Characterized by modern-age technologies, this era has enabled the new generation to get every service they need almost instantaneously. With several sectors realizing the fact that the Information age is truly customer-centric, they have transformed (some are still striving to transform) their business to make it readily available to their customers. In the pursuit to stand unique among their competitors and create a powerful brand identity, enterprises have started to focus on launching e-commerce websites. Amidst everything, out of nowhere, the concept of blogs have popped up. Not knowing how exactly blogs connect to e-commerce websites, a majority of companies are actually bewildered. What is the need for content for websites that deals with online purchases, how will blogs attract potential customers, do we need to upload blogs every month, and many such queries invade a business executive’s mind lately.

Well, coming to the why’s, how’s, and what’s later, if you are an e-commerce business, then you need to include blogs regularly for driving traffic and to enhance your customer base and boost product sales.

Content is truly the king.

Image source: https://pixabay.com/en/content-is-king-online-marketing-1132259/

Why blogging is important for e-commerce websites?

The term ‘blogs’ came into existence in the late 1990s. Earlier, blogs were just used by people to share their thoughts, views, or experiences. Today, the concept of blogs is used as a weapon for advertising and marketing business products or services. Before delving deeper, let’s first share some amazing facts with you:

• Writing blogs regularly can increase the traffic generation by up to 30%.
• Businesses that prioritize their efforts on blogging are 13x more likely to get handsome ROI.
• Blogging 20 times or more per month can get businesses 5x more traffic than others who blog 4 times or less.

Increases traffic

Unless you are an industry behemoth, there is literally negligible probability that people search for your service or product directly online. Mid and small-sized organizations have to come up with ideas to grab their potential customer’s attention and gain enough traffic. With the right SEO tactics and well-managed blog section, these organizations get an amazing opportunity to get recognized online.

By the right SEO strategy, we mean, the blogs should incorporate the right number of keywords at the right places. Keywords should not be unnaturally placed in the blog post. Because if writers do that, then the search engine will consider that as ‘keyword stuffing.’ The blog post should contain external links and also relevant images. Blog posts that include pictures get 94% more views. The SEO bots crawl through the blog post to understand the intent, relevance, and purpose of the article. Accordingly, it ranks the article on the search list for Internet users. Now let’s get talking about an e-commerce business. The businesses that have blogs with appropriate inbound links, high-quality content, and comprehensive product/service information will have chances of getting the ranked high on the search list.

Converts visitors to leads

An actively handled blog section will have a lot of content in it. Once a visitor reaches the blog post and reads the compelling content, they might want to read more. If you provide internal links in your blog posts, the reader will get an opportunity to read more about your services. After reading the blog post, visitors might get interested in buying the product. And, you can grab the opportunity to turn your visitors to leads by merely adding the right call-to-action option.

Call-to-action option will take interested visitors to a specified location for purchasing the product. Right from providing enough knowledge about the product to helping the user to purchase without any friction, blogs seem to be really helpful to e-commerce businesses.

Gives your brand a name

Brand recognition is one of the principal needs of any business. And, blogging can be considered as one of the most powerful and efficient tools to meet the requirement. Experts and leaders sharing stories about their business, opinions about new technologies, thoughts on best strategies, and views on market trends through blogs, is a credible approach for creating compelling brand identity. People will get an opportunity to have a comprehensive knowledge on what your business is about, how well it serves client needs, who are the experts, what are the thoughts of these experts, and so much more through your content for website.

Recruit ghostwriters or do it yourself, the need of the hour is blogging, mind you. Creating content for a website cannot be ignored anymore. If you are new to this, then probably look out for e-commerce companies who have come a long way, proving their online presence through blogs. Taking inspiration from them, prepare your strategy to use blogs as an influential tool for your business.