In today’s age, the increase in the number of online users has compelled businesses to shift from traditional marketing to digital marketing. One of the modern strategies of digital marketing includes using social media to grab the attention of the audience. Talking about social media, it is estimated that there will be over 2.77 billion social media users worldwide by 2019. Now that’s a really strong reason why businesses and even educational institutes should use social media to grab the attention of their target audience. And if you manage a B-school, then it becomes all the more necessary to use social media to target users (students and working professionals) who would be quite active on social media. So social media is an apt platform for B-schools to reach out to prospective students.
Now apart from the sheer number of people available on social media, here are some other reasons why a B-school should use social media.
1. To Power-up Your Brand Value
Your college’s brand value is a strong element that can get prospective students to consider applying to your educational institute. Therefore, you need to enhance your B-school’s brand image and showcase the same with the help of social media. You can do this by sharing informative posts. Your posts can include the events and activities that are held throughout the year, some sneak-peek into your curriculum, and even testimonials from your current students and alumni. Adding informative and engaging posts can power-up your brand value on social media.
2. To Increase Engagement
B-schools can use social media not only to showcase your college to prospective students but also to engage with your current students and followers. With social media, B-schools can increase audience engagement and reach out to more people. In order to create engaging posts, you can have polls, ask your followers to tag their friends, etc.
An active social media presence develops trust and reliability among the target audience. Moreover, it allows for a two-way exchange of information between the B-school and its students. Students can even share their experiences which will help prospective students to know more about the college and its culture.
3. To Increase Connections
B-schools can use social media to strengthen their connections with alumni and prospective students. They can keep in touch with their alumni and industry experts which help B-schools during the student’s placement process as well. B-schools can build alumni network by creating social media groups, hosting events and sending them invites through social media, sharing alumni success stories, etc.
4. To Promote Effectively
Social media platforms enable you to reach a global audience at minimal costs. The new age students are hooked on to their social accounts to dig out news in a jiffy. This makes it even more imperative for an institute to build and manage themselves on social media platforms. B-schools can promote the various courses they have to offer with the help of social media campaigns. They can create attractive and compelling ad copy and boost the same on social media. This will eventually give the B-school an edge over its competitors and get several applicants to enrol for the admission process as well.
Social media marketing can grow your brand in terms of value and image. So if you want to begin with social media marketing for your B-school, then connect with a professional social media agency to help you out.
