“Whether you are launching a startup or leading an established company, you must start establishing your social media presence if you haven’t already”. This quote by Richard Branson, an English business magnate, philanthropist, investor and author, clearly describes how important social media presence is in this era. Almost all the businesses are leveraging social media to help their business grow. So it is safe to assume that if you aren’t visible on the internet, you are invisible to the world.
To be visible on the internet, you need to have a website that contains information that describes and elaborates upon your product or service. Having a website just for the sake of having it won’t make a noticeable difference. For your product, service, or brand to stand out in the crowd, you need to add information that attracts the attention of your target audience. So, the question remains: what is the type of content that you need on your website to serve that purpose? If you aren’t sure about what you need to include in your website when it comes to website content, you have knocked on the right door.
There are so many aspects to content of a website!
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Homepage
A home page is the face of your brand. It plays a crucial role in establishing a first impression on your target audience. You need to come up with exciting content that grabs their attention. Information such as your company’s name, the products or services you have on offer, and answers to the questions that your target audience might have gives an overall idea to your target audience about what to expect.
About us page
Your website has no meaning unless it has a dedicated page that speaks in depth about the products or services you offer. The ‘about us’ page on your website needs to include information about how you started the venture, its achievements, and its future goals to name a few. This type of website content serves the dual purpose of providing information to your target audience and build a connection with them.
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Your Team
This page contributes significantly to building a strong connection with your customers as well as your target audience. The ‘team’ page on your website includes a section on all the key decision-makers, your employees, and other people who have contributed majorly to the success of your business. This type of information gives a face to your website and helps your target audience connect with you.
Product or services
You introduced your company, talked about your achievements and goals, gave credit to the heads behind your business’s success. What next? What comes next is the content central to your website – your product or service page. The product or services page elaborates upon the products or services that your company has on offer. This page gives a fair chance to your target audience to seek information about your offerings and understand how well it meets their needs. This content needs to be crafted in a way that it appears informational while it retains its marketing value.
Resources
This section on your website contains (constantly updated) information about your industry as well as your business. You can give away updated information to your target audience (which includes your potential customers) in the form of blogs, testimonials, and product reviews to name a few. You become a source of information for your customers. Also, they may source some information from you for their own website. This section of your website serves two purposes:
- Makes you a viable competitor in the market as you have updated content
- Ensures that the customers and target audience are continually coming to your website to seek updates
Contact information
Adding your contact information proves that you are a genuine brand that facilitates engagement with your customers. This information signifies that you are open to queries, complaints, and inquiries of your customers. Also, it makes your customers believe that you care about their experience and are open to criticism and dialogue.
It doesn’t matter whether you are small or a large scale business, you must have a website along with appropriate website content that speaks about your product and services to the rest of the world. If you are on a hunt for a web content writing agency in Mumbai, contact us.
