Spacebar Clinches Three Wins at the 2025 afaqs! Digies Awards
We’re celebrating!
Spacebar made an impressive debut at the 2025 afaqs! Digies Awards, securing three major wins across highly competitive categories:
- Content Marketing > Thought Leadership (Brand: Pride @ Work)
- Digital > Best Performance Marketing (Brand: The Great Escape)
- Digital > Best Online Integrated Marketing (Brand: The Great Escape)
This marks a historic moment for Spacebar, as it is the first time in our 12-year history that we have nominated ourselves for such a prestigious industry award. With Digies receiving over 650 nominations across 61 categories, the competition was intense, featuring powerhouse agencies that submitted 10, 20, even 30 entries each. And yet, Spacebar—considered an underdog in this landscape—secured three wins, a phenomenal hit rate that validates our unique approach to content and performance marketing.
A Recognition of Excellence
The Digies Awards set a high standard for winners, requiring a minimum jury score of 8 out of 10 to qualify for an award. This ensures that only top-tier digital marketing agencies in India with the most impactful and innovative campaigns receive recognition.
“This win is both humbling and motivating,” said Alpana Mandal, Founder of Spacebar. “We entered this competition unsure of how we would measure up against industry giants, but these wins affirm that our methodology, our strategies, and most importantly, our people are delivering award-worthy work.”
Tristan Fernandes, Associate Director at Spacebar and project lead for both winning clients, added, “Building good campaigns is all about understanding two things — the client goals and what the end-customer wants. These wins prove our approach to content marketing and performance-driven digital campaigns.”
The Winning Projects: What Set Them Apart
🏆 Thought Leadership (Brand: Pride @ Work)
For Pride @ Work, Spacebar redefined thought leadership in DEI (Diversity, Equity & Inclusion) with a campaign that contextualised global DEI concepts for India Inc. While DEI frameworks from the West often focus on race, India’s unique challenges lie in caste, religion, and the transgender community’s socio-cultural dynamics. Spacebar created a research-driven content strategy that engaged corporate leaders, driving both awareness and action.
🏆 Best Performance Marketing (Brand: The Great Escape)
Mumbai’s The Great Escape Water Park was battling a competitive market with 50+ water parks in a close radius and major players in the industry that outspent them significantly on marketing. Spacebar deployed a lean yet powerful performance marketing strategy, shifting budgets from third-party ticketing agents to hyper-targeted digital campaigns. The results? ₹3.5 crore in revenue generated from website bookings with just a ₹32 lakh ad spend—a highly efficient, high-ROI campaign.
🏆 Best Online Integrated Marketing (Brand: The Great Escape)
This campaign took a holistic, full-funnel approach to marketing, integrating branding, influencer partnerships, paid ads, and remarketing to not only drive bookings but also revive The Great Escape’s brand presence online. The impact was substantial, with 1.3 million profile impressions, 14.6 lakh influencer content impressions, and 1.2 lakh engagements, all with a budget-conscious strategy.
Spacebar’s Evolution: From Content Writers to Strategic Marketers
Founded in 2013 as a content writing agency in India, Spacebar has evolved into a full-stack content marketing powerhouse, offering strategy, research, content, design, SEO, social media, digital marketing, and performance marketing. Our goal? To be THE Content Marketing Agency in India—not just a service provider, but a strategic partner that helps brands find meaningful ways to tackle their marketing challenges.
“For organizations looking to solve marketing problems with insight-driven, impactful content strategies—we’re here, and we’re just getting started,” said Alpana Mandal.
This incredible recognition from the Digies Awards is proof that the right approach to content marketing and digital strategy can break through, no matter the size of the agency.
About Digies Awards
The afaqs! Digies Awards celebrate the best in digital marketing, honouring brands and agencies that push creative and strategic boundaries. With a stringent jury evaluation process, the awards recognize exceptional campaigns that drive tangible business results.
Big Thanks to Our Project Teams
👏 The Great Escape: Tristan Fernandes, Rodney Pinto, Nidhi Gupta, Dipeeka Sanwal, Alpana Mandal
👏 Pride @ Work: Tristan Fernandes, Josika Bhattacharjee, Amitosh Shrimali, Isha Salvi, Pooja Kakde, Jinal Bhavsar.
