Mobile Content Marketing: Build a Strategy That Drives Engagement
When was the last time you actually checked your mobile? Ten seconds ago? A minute ago? In fact, you’re probably reading this post on your mobile. Well, mobile phones have become a significant part of our lives. And remarkably, even for businesses, it has become a basic necessity for B2B content marketing. Amazingly, 80% of B2B marketers create content and market it via cell phones in order to engage with their readers.
Creating an effective mobile content marketing strategy involves more than just repurposing the desktop content to fit the small screen. Here are 5 steps on how to develop, create, and measure a mobile content marketing strategy that actually works:
1. Develop a Strategy
If you really want your mobile content marketing plan to be successful, then develop a strategy and write down your goals before you start creating content. See to it that you have a clear distinction of goals and expectations for every stage of mobile content marketing. The mission statement will help you establish your goals right from the awareness stage to the engagement stage where you convert your prospects into customers. Just like Alec Baldwin’s sale pitch – “Always Be Closing!”
Always be closing
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2. Mobilize Your Site
The number of gadgets and devices like smartphones, tablets, and smartwatches is expanding greatly in today’s market. So then how do you deal with devices with various screen size? The best way to deal with this is by utilizing the responsive design plugins and mobile content marketing tools to adapt to these devices. Responsive designs helps the readers to go through your content without affecting readability.
Another way to mobilize your site is by designing it for touch. If the word spacing is not proper or there are too many links, the visitors can become frustrated and disinterested to read your content. Therefore, design the font for your content that provide a good user experience. Usually, the prefered font size for mobile content should be 44*44 pixels.
Mobilize your website
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3. Track Your Posts
Tracking your posts is important when you want to publish and promote your posts effectively. For instance, if you see your bounce rate rising, then it could be due to different reasons. The information you provide may not be relevant to your users, your website may take time to load, you may have too many links in your content which affects the user experience , etc. Therefore, provide relevant information and improve the quality of your content. If content writing is not your cup of tea, then hire a professional firm. A professional firm will ensure that your content is specific to your target audience and help you create valuable content.
You can track the performance of your posts by using Google Analytics. With the help of this tool, you can understand which elements of your website need to be changed and then accordingly, you can make modification to your website and its content. Also, see to it that you avoid too many links in your content as readers might be frustrated with it.
Track your posts
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If you are a B2B marketer who is looking for solutions on B2B Content Marketing, talk to our experts who will come up with the best possible formula for the success of your business.
