Skip to content
Spacebar
Top Content Marketing Agency in Mumbai
Spacebar
  • Home
  • About Us
  • Featured Work
  • In the News
  • Our Clients
  • Services
    • Content Writing
    • Digital Marketing
    • Social media
    • Visual Creatives
    • Performance Marketing
Let's Talk
close
  • Home
  • About Us
  • Featured Work
  • In the News
  • Our Clients
  • Services
    • Content Writing
    • Digital Marketing
    • Social media
    • Visual Creatives
    • Performance Marketing

How to Generate Leads through B2B Content Marketing in India?

You are here:
  1. Home
  2. Content marketing
  3. How to Generate Leads through…
Feb282017
Content marketingBusinessBusinesses need to carry out research to create content marketing

How to Generate Leads through B2B Content Marketing in India?

Do you find it difficult to generate leads for your business? Well, the primary thing that you need to focus on is creating high-quality content. Today, there is a growing trend of B2B content marketing in India and so your content should be unique and exceptional to stand out from the clutter. When you create exceptional content, you drive more traffic to your website and moreover, your conversion rate improves. In order words, you boost your lead generation and get more leads. However, B2B content marketing is not an easy task and therefore, to generate leads, you need to ensure that you do the following.

Research

Before you begin with any business process, you need to carry out research. The same is the case with B2B content marketing. When you carry out content marketing for businesses, you need to understand what your audience is searching for, what kind of keywords to choose, which medium to pick, and which social media platforms to be on. For the right keywords selection, there are sites such as KeywordSpy, Keyword Discovery, Keyword Tool and others. Unfortunately, Google Keyword Planner will give you keywords list only when you are ready to launch a campaign. When it comes to social media, you need to choose the platform that has your target audience. If you want to use all the possible platforms, then you need to alter or tweak your content on different social media platforms. Like Twitter is known for real time updates or latest happenings, Instagram is related to video and image content, and LinkedIn is meant for business professionals. A thorough analysis of all these factors will help you plan an effective content marketing campaign.

Create a Landing Page

Another critical factor in lead generation is the landing page. Once you get visitors to your landing page, it is important that you convert maximum visitors into your customers. For this purpose, your landing page should:

  • Load quickly
  • Have a compelling headline
  • Information in the form of bullet points
  • Visual appeal
  • Easy to navigate
  • Call to action

According to KISSmetrics, 40% of users expect a webpage to load within 2 seconds and 40% abandon a website that takes more than 3 seconds to load. Now, 40% is a significant number of potential leads that you may lose due to your slow landing page. Therefore, ensure that your landing page loads as quick as possible. When it comes to headlines, it should be appealing and catch the attention of visitors. For this purpose, keep a bold headline and convey the message in as few words as possible. Visuals too play an important role to compel a visitor to stay on the page for long. Therefore, you need to have a good design and background colour for your landing page. For providing information, it’s best that you keep it short and straight to the point. You can do this in the form of images, smartart or listing your points. Also, your page should be easy to navigate, and it must have a call to perform a favourable action. This can be in the form of filling a form, subscribing to newsletters, providing their email id, or purchasing products or availing your services. When you follow these elements on your landing page, you are certain to generate more qualified leads through B2B content marketing.

Create Content

Most prospects find content targeted to their industries valuable to them. Therefore, you need to understand what the current industry trend is. This part should be taken care in the first step of your lead generation process; that is research. You can also check what your competitors are doing and get some ideas on how to move forward. Now when it comes to content creation, ensure you have an appealing headline. According to Copyblogger, on an average 8 out of 10 people will visit your website because of your headline. Hence, focus on creating short headlines that persuade a reader to click and go through your content. Moving on to your content, ensure you provide detailed information. Your audience will engage with you only when you provide sufficient information. Make use of charts, statistics, external links and other factual data such as reports or case studies so that you have an in-depth content.

Promote Your Content

Promote your B2B content

B2B content promotion

Source: https://www.flickr.com/photos/132604339@N03/23103437801

It’s not enough that you create content and post it on your website. If your content is good, then Google will certainly rank it higher but if you can do more to promote your content, then why stop there. Use social media to promote your content. Through social media, you can create awareness, increase reach and engage with your potential clients by answering their questions. This way it builds your credibility and your clients begin to perceive you as a professional firm when you clarify their doubts or provide useful information to them. Moreover, if they like your content, then they may even share it with others and thus, you end up reaching to more businesses. Take a look at these examples of how firms have successfully used B2B content marketing to achieve their objectives.

Nurture Your Leads

In order to convert your leads into customers, you need to nurture them. It is not possible that all your leads get converted in the first instance. Some may leave you in the initial stage itself. But the majority that go through your content, you have a chance of converting them into your customers. Here too, some may directly convert into customers but for others, you need to nurture them over time. The best way to nurture your leads is through emails. You need to educate and inform these people regularly. Therefore, create follow-up emails once you have access to their email addresses. Start by sending them a confirmation email which qualifies them as subscribers. Be careful that you do not send too many emails as some of your leads may then unsubscribe to your emails. Therefore, send good quality information but not every day. Sending emails once or twice a week should be ideal to your prospects. Develop your skill on writing emails that your customers may be willing to open and go through your content. You need to be patient and work on developing a relationship with your prospects by continuously delivering high quality content through emails.

Generate Leads through B2B content marketing

Follow these above-mentioned points to generate more leads through your B2B content marketing. If you are unable to come up with good quality content, then it is recommended that you take help of a professional content marketing firm in India. The professional firm will ensure that your content helps you generate more leads and grow your business in the long-run.

Categories: Content marketing, BusinessBy Tristan FernandesFebruary 28, 2017Leave a comment
Tags: B2B content marketingcontent solutionsdigital marketingLead GenerationSpacebar
Share this post
Share on XShare on X Pin itShare on Pinterest Share on FacebookShare on Facebook Share on LinkedInShare on LinkedIn

Author: Tristan Fernandes

Post navigation

PreviousPrevious post:The process of B2B content marketingNextNext post:Agencies Handling Content Marketing in India

Related Posts

B2B content marketing in India for manufacturers
B2B Content Marketing in India for Manufacturers [Revised 2025]
March 18, 2025
5 Differences between Creative Writing and Content Writing
5 Differences between Creative Writing and Content Writing
March 11, 2025
Content Marketing: What is Topical Authority and Topical Clusters
Content Marketing: What is Topical Authority and Topical Clusters?
March 4, 2025
Content Marketing: What is Topical Authority and Topical Clusters
How Content Marketing Agencies in India Help Brands Stay Relevant in a Competitive Market
February 25, 2025
The Rising Demand for Content Marketing Agencies in India: Market Analysis 2025
The Rising Demand for Content Marketing Agencies in India: Market Analysis 2025
February 13, 2025
8 Services You Can Expect from a Content Marketing Agency in India
8 Services You Can Expect from a Content Marketing Agency in India
January 23, 2025

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Post comment

  • The Cost of Hiring a Content Writer in India: What to Expect
  • Top Content Writing Services in Mumbai for Businesses That Want to Grow
  • Data-Driven Storytelling: Using Analytics to Shape Compelling Content
  • How to Make Engaging Social Media Posts: Proven Strategies for Every Platform
  • B2B Content Marketing in India for Manufacturers [Revised 2025]
Tags
B2B content marketing B2C Content Marketing being a writer best way to be creative content Content creation Content for website content marketing Content marketing agencies content marketing agency content marketing agency in india content marketing agency in Mumbai Content marketing in India content marketing strategy Content marketing trends content solutions Content Writing Content writing agencies Content writing agency Content writing agency in India Content Writing Agency In Mumbai content writing company Content writing in India Content writing in Mumbai Content writing services Content writing services in India creative Daily soaps digital age digital marketing How to write IT online marketing SEO Small business social media social media for business Spacebar Start up Synopsis Writing Technology TV shows TV synopsis writer Writing
Paris
Paris
Paris

Home


Blogs


About Us


In the News


Contact Us


Privacy policy

Spacebar, 21st Floor, 
We Work, Oberoi Commerz II, 
Mohan Gokhale Rd, Colony No 2, 
Aarey Colony, Goregaon (E), 
Mumbai – 400063
 
support@spacebar.in

Subscribe to our Newsletter

    Paris
    Paris
    Paris

    Home


    Blogs


    About Us


    Contact Us


    Privacy policy

    Spacebar, 21st Floor, 
    We Work, Oberoi Commerz II, 
    Mohan Gokhale Rd, Colony No 2, 
    Aarey Colony, Goregaon (E), 
    Mumbai – 400063

    Subscribe to our Newsletter

      Marketing Budget Calculator

      Download the detailed case study now!

      Learn how they achieved success with our marketing solutions.

        Download the detailed case study now!

        Learn how they achieved success with our marketing solutions.

          Download the detailed case study now!

          Learn how they achieved success with our marketing solutions.