Regardless of what business you run – you need content. You need content for:

• Brochure
• Social Media
• Blogs
• SEO
• Video content
• Infographics
• Emails

Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?

Choose the right content marketing firm

Google Them

One aspect of a content agency is SEO. If the content agency is good at SEO, the agency will rank in your search.

For example, Spacebar ranks on Google maps.

This shows that the content agency knows SEO and has taken the time to create search optimized content to get ranked on Google.

Check out Reviews and Ask for Recommendations

Reviews on Google

Let other people speak about the content agency. You can find reviews on online platforms such as Facebook and Google. Some content agencies also have testimonials on their website.

You can also ask your family and friends for recommendations. You never know which person has worked with a content agency unless you ask.

While it’s not a standard practice, if you want to be extra-careful, you can ask the content agency for references. By speaking to previous clients, you can learn first-hand how it was to work with them.

Look at the Agency’s Past Work

Always look at the agency’s past work before hiring it. This is the best way to understand the quality that the agency offers.

• Case Studies
  Usually, the content agency will either have a portfolio of their work or case studies on the website. You can go through their case studies and judge whether the quality meets your standards.
• Sample Work
  When you reach out to the content agency, you can specifically ask them to provide sample work. This is an excellent idea. Any good content agency does a massive amount of work and they can provide sample work according to your industry.

Learn about the Pricing Strategy

The moment an agency is charging on a per word basis – I recommend staying away from it. Good content should not be charged based on a per word. There is a lot of effort that goes into the ideation of the content and the weaving the words. A good content strategy should be charged based on the requirement of the project. The quantity and quality demanded by the project should also be accounted for to give you the best price.

So, when a content agency gives you a quotation – ask the ‘why’ behind it. Do they have a strong reason or a flimsy one?

There isn’t a rulebook for hiring a content agency. However, you can use these points to help you find a reliable and trusted one. B2C and B2B content marketing are crucial so that your audience understands what you offer.

If you are searching for a content agency, it doesn’t hurt to check Spacebar out. Just give us a call, we’ll be glad to help.