Future of Content: AI-Generated vs. Human-Created
Discover how advancements in AI technology are reshaping content creation and understand where the future of content creation lies.
With the rise of artificial intelligence, the content creation market has entered an exciting new phase. Chat-GPT and other generative AI apps have provided creators with new and innovative ways of creating content. However, it has also led to a rise of panic among professionals like copywriters, designers, photo editors, etc. Generative AI has shown shockingly impressive results in creating new content, leading many to believe it can replace certain jobs. The question of whether AI-generated content competes with humans is on many people’s minds.
AI-Powered Content vs. Human-Created Content
To determine the future of content creation and whether AI is going to take over, it’s important to understand the difference between the two.
AI-Powered Content
AI-powered content has made its presence felt in several industries. It has shown great results in producing content like ad copies, blogs, product descriptions, etc. Generative AI makes use of complex algorithms to analyse large amounts of data based on keywords and converts it into usable content within seconds.
Another great benefit of using AI in content creation is its cost-effectiveness. At the moment, several AI tools are free. They can produce large amounts of content at a fast pace and at a lower cost than humans. This can be used by small businesses to scale their production and match the competition in the market. For instance, AI has shown the ability to effectively create and edit image content based on prompts. If the same is to be done by humans, it’ll require a photo editor and a considerable amount of time.
AI-powered content also cuts down on human error. Gen-AI apps are programmed to work consistently for extended periods of time. They do not experience fatigue and distractions, which leads to human error. As a result, AI-generated content has less likelihood of error. For instance, if AI is used to write a blog, it will create one without grammatical mistakes.
Human-Created Content
Communication is at the heart of content creation, and a human touch is an important part of it. Humans are better at understanding voice, context, and emotions behind the content. These are important factors in marketing to reach the right audience and make the content more relatable and engaging.
Humans also excel at integrating creativity into their content. They can be emphatic with the target audience and present the content using their experience. For instance, an AI app may describe a restaurant based on its ambiance and description of the food. A human writer, on the other, may describe it as an experience to share with a loved one, making it more enticing. This makes the content more trustworthy and less robotic.
Human-generated content also provides in-depth information about certain fields. Since AI uses content that is already available on the internet to curate a new piece of content, it cannot provide original thoughts. Experienced writers with expertise in certain fields can provide in-depth, original, and authoritative content.
Although Gen-AI is an effective way of creating content, it is still in the early stages of development. While it exhibits high speeds in generating content, humans excel at using creativity and emotions. Ultimately, AI is simply a tool in marketing that humans can use to enhance their content creation process.
