Content Marketing Trends Dominating B2B Tech in Mumbai
Content marketing is one of the most powerful ways to drive your marketing. The right message on the right channel can lead to the right audience discovering your brand. When it comes to B2B tech marketing in Mumbai, there are certain factors that you need to take into consideration. It’s a niche industry and your audience are experts and thought leaders.
Some of these content marketing trends are evergreen. Some of them are new in 2024 and time will tell if they will last beyond it.
So, here are the content marketing trends dominating B2B tech in Mumbai.
Create Valuable Content
When it comes to content marketing for the B2B industry in Mumbai – there is one trend that continues to always be on top – create valuable content! Your audience are industry experts. They are not looking for entertainment. Rather, they are looking for information. They are looking to learn about the industry they are in.
So – create valuable and insightful content. And, don’t be afraid of long form content.
Leverage Generative AI
Generative AI has changed the game when it comes to content creation. With it, you are able to create more insightful and more impactful content.
There are two key tips to leverage generative AI right.
- Use Long Prompts
The difference between a noob and a pro in B2B content marketing with Generative AI is how they type in their prompts. When you use Generative AI, avoid short prompts and instead have at least a two paragraph prompt. The more descriptive your prompt, the better your result – and the more non-generic the write-up. - Tweak the Write-up
Do not simply just copy paste the content from a Generative AI tool. The content needs to be tweaked with insights and stories that you can get from good research. Additionally, see how you can improve the writing by adding in your writing style.
Leverage Generative AI by making the writing your own. Furthermore, this ensures that Generative AI is not tracked by AI trackers.
Invest in Personal Branding on LinkedIn
Whether you are the founder or marketing head for a B2B tech company in Mumbai – invest in personal branding on LinkedIn. While, you may be tempted to think that keeping your B2B brand LinkedIn page active is enough – it is not!
Right now, LinkedIn is a thriving platform for personal profiles to stand out.
Invest time and effort to put your stories out there. It will get seen. What are the stories you need to put out there?
- Give value to people from your experience
- Share industry stories that only you know
- Tell others about your learnings
- Share pictures and videos of happenings – from events to regular happenings at the office
The fact is that people are 90% more likely to come to know about your brand, products and services, through your personal branding on LinkedIn – than actually following your brand page.
These three are Content Marketing Trends Dominating B2B Tech. The best part is that it is every green. B2B tech marketing in Mumbai requires a strategic approach to content creation that resonates with an audience of industry experts. And, while you can leverage AI, it needs to be used in the right way. Furthermore, LinkedIn is a platform that you can’t miss out on.
If you’d like to learn more about B2B content marketing, you can start with a guide to B2B content marketing.
