Content Marketing Innovations: Mumbai’s B2B Tech Breakthroughs

The next content marketing innovation can make your content strategy, or break it. That’s why it is vital that you research the latest content marketing innovations. It’s even more so if you are based in Mumbai. B2B tech breakthroughs can make a significant difference in the content marketing direction that you are planning. 

So what are the content marketing innovations you need to know if you are an agency or B2B company based in Mumbai? 

There are at least 5. 

Use of Generative AI 

Once the cat is out of the bag, it can’t go back in. When Chatgpt launched in 2022, it changed the content marketing game forever. Generative AI isn’t just limited to text creation. With tools like Midjourney and Sora, images and videos can be generated. 

The use of Generative AI has a huge impact on content marketing for Mumbai-based businesses. The speed at which content strategies can be executed has changed. And Generative AI goes beyond simply content creation. It can be used for building new strategies, brainstorming ideas, data analysis, keyword research, and more. 

In a world where trends and speed matters, Generative AI has changed the flexibility and adaptability of content marketing strategies. 

Build Interactive Content Experiences

How can content be experienced? Is it simply to be read or viewed? The way people consume content has changed. Every platform has made it more interactive. Social media content can have comments and shares. Furthermore, content can be posted as live events, podcasts, interviews, and reels. 

Additionally, the post-COVID world has seen the rise of virtual experiences. Imagine stepping into a facility and interacting with the engineering products being sold. And, not only that, you are able to gain information about the product through interactive features in the virtual experience, rather than the typical experiences. 

If you are a B2B business based out of Mumbai, the right interactive content experience enables you to reach businesses that are beyond your geography. 

Tap into User Generated Content 

Want to create more content? Generate more engagement? 

Why rely simply on just your marketing team and create your own content. 

UCG is content generated by your followers, customers and employees. The most basic way you can  leverage it is when customers leave reviews on email or your Google business profile, turn the review into content marketing material that can be shared on your website, social media, email, brochure, and more. 

You can level that beyond reviews. 

With the right rewards, you can encourage customers to put up pictures, share their experiences, upload videos, and more. 

One manufacturing company that we work with has level-up their social media game simply because 40% of the visuals are UCG from the employees, which are converted into consumable posts on social media. 

Utilize more Video Content 

Your audience prefers watching videos over reading. This is more true today than before. Social media platforms give more preference to video posts than text or static images. The good news is that a mobile phone with a decent camera is good enough for you to start recording and sharing videos.

Right from a Day in the life at your B2B company in Mumbai to sharing industry information, to talking about your services and products, there is a whole host of topics to cover. If you are willing to invest, you can hire an editor or an agency, to even create more stunning videos. 

Create Geo-local Content 

One of the biggest challenges of creating content online is how do you get noticed? The key is geo-local content. 

The search volume for Content Marketing is 18,100

BUT, the search volume for Content Marketing in Mumbai is 10 

That means that your online posts will have an easier chance of ranking on Google for Content Marketing in Mumbai (over simply just Content Marketing). 

Look at the various geo-local content that you can create that will help you rank on page 1 of a Google search and that will drive traffic to your website. 

When it comes to content marketing innovation and Mumbai’s B2B Tech Breakthroughs, these are the ones that you need to know. And now that you are aware about them, the only way to discover how to implement them is to get started. 

Getting started can be challenging. Here’s an article to help you get started: The Ultimate Guide to Content Marketing for 2023