With the online media thriving, content marketing in India has gained importance with every small and large business. It can simply be defined as a process of creating and distributing quality content to attract the audience and boost brand recognition. Being a cost-effective way to boost growth, the success of content marketing is dependent on an effective strategy. Unlike product based businesses, service providers rely on their expertise to market, grow, and succeed in their venture. Hence, being a professional service provider, your content strategy must have a different approach. Using your expertise in your content is the key to building trust and enticing the audience. We give you a few tips for effective content marketing in India.
Create Reader Personas
Identifying your reader or target audience is the key to successful content marketing. The goal of your content is to entice the reader and eventually boost recognition. Reader personas are similar to buyer personas, i.e., they are a sum of various aspects of your reader. Start by answering your audience’s demographics, behavioral pattern, thought processes, their professional position, their queries, and pain points. Use this reader persona for crafting content on various mediums for a successful content strategy.
Identify Your Niche
Every business has its own niche that it strongly focuses on. Although you are knowledgeable in your field, identifying your expertise within it will enhance your content strategy. Say, for example, a law firm providing services in estate planning, business laws, and more holds expertise in intellectual property. Hence, intellectual property is the law firm’s niche. Identifying your niche helps in crafting content that portrays you as a thought leader or a problem solver. It helps build trust among your audience leading to successful content marketing.
Engage with your audience
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Educate your Audience
Although the goal of any content strategy is sales and growth, the rule of thumb is to avoid pitching through your content. Content that frequently boasts about your business and services is not appreciated by the audience. People out there are hungry for knowledge and are attracted to content that offers solutions to their problems. Focus on your audience’s pain points and offer solutions through your content. Educative and informative content always scores a high with the audience.
Use Creative Forms of Content along with Blogging
Content can be executed in various ways. While blogging is an important part of your content strategy, using creative forms ensures your audience remains engaged. Videos, infographics, slideshare, webinars, etc, are all different forms of highly effective content. Add a creative graphic to your social media posts, or upload an informative video online to uplift your content strategy. Visuals have always been more appealing that plain content. You can also use interactive graphics in your blogs to make them more interesting.
The importance of content marketing in India cannot be undermined. With more and more professionals resorting to the digital medium for awareness and growth, an effective content marketing strategy is vital for staying ahead of the competition. As a professional, use your expertise and implement these points for a successful content marketing.
