With the revolution of demonetization in the Indian financial system, the focus has shifted to digital utilization of funds. There is an increase in the number of online transactions, use of digital wallets, debit and credit cards, etc. However, despite these advancements, financial companies are still slow when it comes to adapting to digital marketing changes. Most firms still use traditional mediums such as TVC, print media, and others to promote their brand. You may still get your desired results but if there are better options available to you, why overlook them? So if you are any financial institution such as banks, insurance companies or provide finance related services such as accountancy, tax consultancy or financial advice, then here are some reasons you should be doing content marketing in India.
Increase in finance
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Volume of Customers
According to a report by the Internet and Mobile Association of India (IAMAI), there are more than 159 million mobile internet users in the country. The number is expected to reach 314 million by the end of this year. Therefore, the volume of customers that you can cater through the online medium is so huge that you cannot afford to ignore this population.
When people want something, the first thing they do is search on Google. If you do not feature on first few pages of SERPs, then they’ll find your competitors and in the process, you will lose out on a potential client for your financial business.
Gain Customer Insights
Another feature of doing content marketing is that it helps you to know your customers better. You can get valuable customer insights by interacting with your audience. You understand what kind of financial services customers are looking and it helps you to pitch your audience based on this knowledge. In fact, you can conduct online surveys which are much easier to manage and less expensive compared to traditional market research.
Helps You Segment Specifically
Your financial services is not meant for everyone. An individual will look for personal tax consultant and a company for corporate tax consultant. Similarly, some may be interested only in accountancy services; others may require financial management services. Based on what your audience wants, you need to have a different content marketing strategy for different target groups. With content marketing, you can customize your message as per the audience demographics, industry, the size of operations and other factors. You can start by blogging about multiple financial services you offer for each target group, advertise on social media platforms based on different segmentation or use search engine marketing to specifically target audience of your choice.
Specific segmentation helps you avoid wasting your efforts on people who may not be interested in your services. Thus, you save both time and money that helps you get effective results.
Demonstrates Your Expertise
When a company develops educational content in the form of blogs, videos, and infographics, it gives an impression that you have the right expertise in the financial sector. Your audience perceives your company to be knowledgeable and if they are looking for any financial services, then you become their ideal choice. Customers tend to trust a professional or an expert and this is what happens when you start with content marketing. Moreover, if you share this content on your social media profiles, it allows you to reach a large audience. Thus, more people become aware of the financial services you offer.
These are just a few reasons mentioned here as to why a financial company should begin with content marketing in India. Indeed, the benefits derived from content marketing are many. Therefore, if you want to avail these benefits and get more customers for your financial business, then content marketing in India is something that you should look forward to. For any help in creating content marketing for your financial services, get in touch with a content marketing firm.
