B2B content marketing in India: Biggest content marketing mistakes
Have you invested in B2B content marketing in India? Do you think just because you have a good content, you aren’t making any mistakes? If yes, you need to stop and take a closer look. If you don’t see your content performing very well on your website, social media, or search engines, there are surely some loopholes that you have left behind.
Whether we agree on it or not, we all make mistakes, blunders, and flubs with our content marketing strategies. But the good part is that we can avoid these mistakes by being a little more aware of how things go wrong or can go wrong later. Here are the biggest content marketing mistakes that writers end up making often.
Oops!
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Going Ahead Without a Plan
You must have heard that content marketing needs to be strategized with a proper plan. It is true. Going about B2B content marketing in India without a well-defined plan is like shooting arrows in the dark. Identify your business goals, select the right target market, choose the type of content, fix timelines, create content, and market them smartly to complete your content marketing plan.
Oh god! You again made mistakes!
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Limiting to Blogs
Although “content is the king,” variety is the new king of kings. Many B2B content marketers limit their content strategies to regular blogs. The world is moving ahead, and businesses look for different types of valuable content forms. Online content can include infographics, images, whitepapers, checklists, webinars, short-form videos (Vine), longer form videos (YouTube), podcasts, memes and jokes, case studies and research results, GIFs, social media posts, and much more. So don’t limit yourself to blogs, experiment with different forms of content and touch higher skies with great content.
Using Jargons
Understand that you might be accustomed to a language or some words, but it isn’t necessary that your target businesses will also the same languages. If you constantly use technical jargons related to your business, which your target audience doesn’t understand, you won’t be able to take any profitable step. All your content marketing efforts will go in vain because you won’t be able to communicate the essence of your content. Therefore, use words and terms that your audiences are familiar with.
Stop right there!
Publishing Without Checking
The process of content marketing doesn’t only include creating valuable content and putting them up on the right channels. Other crucial steps of the entire process include proofreading and checking the content before publishing and making it viral. Your audience may easily pinpoint your grammatical errors and typos and judge you for making those errors. Save yourself from the bad reputation by proofreading your content well. Although it may seem like a boring and time-consuming task, you must give your content piece a thorough read and use grammar checking tools to make sure your content is error-free.
Focusing Only On SEO
If you feel that stuffing your content with relevant keywords for searches is the best way to get higher rankings on search engine result pages (SERPs), then you are sadly mistaken. You can get a lot of reach and higher rankings by simply publishing quality and helpful content consistently. Focus on helping people and providing information that people are looking for. Shift your focus from SEO to creating unique and valuable content, and you’ll have very high chances of boosting SEO value.
Assuming Audience Will Find the Content
Do you stop after creating content and publishing it in specified places? Well, that’s where you are making a grave mistake. The whole point of content “marketing” is marketing the content to your audience. Unless your content is only limited to your website and social media and has impeccable SEO value to rank higher in search engine results, you cannot ignore marketing the content. Content is the king, but distribution is the queen. So, work hard to make people aware of the existence of your content. Share and distribute every content you create on multiple platforms to increase its reach.
Apologize for the mistakes!
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Some other mistakes that people make when it comes to B2B content marketing in India are not tracking the performance of their content and expecting miraculous results in a short span. Understand that content marketing will bore sweet fruits with time. So be patient and keep monitoring the performance of your blogs, social media posts, and other content. Monitoring will help you gauge which content strategies are working the best for your audiences. Accordingly, you can tweak your B2B content marketing strategy.
