B2B content marketing is simply creating interesting and relevant content and marketing through various marketing channels to attract your target audience that is other businesses. As marketers, the constant challenge is to come up with ingenious ways to communicate with your potential clients. You cannot get away with content which is common or way too generic because you’re dealing with experts who have a fair amount of knowledge in their field. As mentioned above there are many marketing channels through which marketers promote their content. The company website is an important marketing channel. It is the digital face of your company. Hence, it is vital that you focus on coming up with good content for your website.
Let us take a look at some B2B content marketing ideas for your website
1. Attractive Website Design
Responsive Web design
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Your website design can be a game changer when it comes to attracting and retaining your clients. An attractive web design can spark interest in a potential client to approach the company and avail its services. A website should be designed keeping the target audience in mind. It should convey all the required information in an easy to read, lucid manner.
2. SEO Blogs
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Don’t forget to include a blog section on your website. You can use these blogs to increase web traffic to your website. Blogs should be informative and related to the product or service you’re offering. And make sure you add keywords in every blog posts. The aim behind including keywords on the blogs is to get people to arrive at your website. When people search for a particular topic and your blog shows up in search results, then they might read your blog and check out your website for more information. If they are interested in the products or services you offer, then they will contact you. This way, you generate leads for your business by writing blogs.
3. Convert Old Posts into Slideshows
Old is Gold
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A website needs to be constantly updated with fresh content. Content can be easily grasped when displayed on a slideshow. This is why most sales professionals use slideshows for their presentations. You too can follow suit. You can use content from old posts and convert them into slideshows.
4. Use Infographic on a Current Topic
Infographics are the best way to present dull information in an interesting manner. It is an easy read for the customer. Effective use of text and illustrations makes it easy for readers to consume a lot of information. On the other hand, if you opt for a verbose paragraph on a particular topic, there is a high chance that the readers will completely ignore it. An example of this is the infographic created by Creative Market, an online platform for handcrafted, mouse-made design content.
Creative Block Infographic
5. Use Social Media
Social media marketing
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These days almost all companies have a digital presence. This includes having a company profile on LinkedIn, Facebook, Twitter, Instagram, Pinterest, etc. You can also conduct social media campaigns with the aim of increasing web traffic to your site.
6. Interview Customers and Feature Their Story
Interview your customers
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You can convert testimonials into useful content. Interview a regular customer and post the insights from the same as a feature story on your website. This will not only increase the credibility of your brand but also make for an interesting read for your customer.
Your website is the digital face of your company. And just like how you would groom yourself to look attractive, your website also needs continuous work to get maximum traffic to your website. Considering the plethora of websites on the internet, it is up to you to make the most of the content marketing strategies.
