The Content Marketing Guide: Strategies, Tactics, and Secrets Revealed
Here lies another blog on content marketing and content marketing strategies, tactics, and secrets!
Well, this one is different from the run of the mill articles across the internet. This content marketing guide builds on something that really can make a difference to your marketing efforts; because everything starts with content.
So, let’s dive into creating a content marketing strategy.
What do you want to achieve from your content marketing strategy?
Your content marketing strategy will only be successful if you know what you want to achieve.
Is your goal to:
- Create engaging content for social media?
- Create content that ranks on Google?
- Create content that drives lead generations?
- Create content that hits your audience on all platforms?
It’s based on your content objectives that you build your content marketing strategy.
However, let’s go deeper. Make your goals stronger; define the objective by putting a number to it.
For example:
| What you want to achieve | Defining your Objective |
|---|---|
| Create engaging content for social media | Increase engagement rate by 2% |
| Create content that ranks on Google | Based on your keyword target, build a rank between 10-20 search position |
| Create content that hits your audience on all platforms | Publish 12 content pieces on social media, 4 emailers, and 4 blogs |
| Craft content that drives lead generations | Generate 120 leads through your landing page |
The more specific your goal, the better you will be able to create a strategy that is able to actually achieve your goals. Most people build objectives that are open-ended and vague.
My advice – build an objective that is measurable.
Furthermore, today, you can use AI tools to supercharge your content creation.
Create content that achieves your measurable objectives
So, now that you know where your content strategy needs to take you, you need to actually build a plan that makes it happen. The key to this aspect is that you build upon your past work. Assess the current data and build upon that.
For example, if you are putting up four posts a month and have an engagement rate of 0.5%, you may want to double your social media posting to increase the engagement rate.
However, in case you don’t have any data to start with, you start building a content marketing plan with some estimated goals in mind.
Here’s what your content marketing strategy will start looking like
| What you want to achieve | Defining your Objective | Content Tactic Action Point |
|---|---|---|
| Create engaging content for social media | Increase engagement rate by 2% | Creation 8 visual content posts for social media that asks fun questions |
| Create content that ranks on Google | Based on your keyword target, build a rank between 10-20 search position | Create 12 content pieces that tap into topics that people are searching for |
| Create content that hits your audience on all platforms | Publish 12 content pieces on social media, 4 emailers, and 4 blogs | Build a full-fledged content calendar for all the targeted platforms, and create and publish the content accordingly |
| Craft content that drives lead generations | Generate 120 leads through your landing page | Build content that puts the service or product with a strong CTA |
As a content marketing guide, this would just be a starting point to building a content marketing strategy. Know your objective, so you can walk backwards to build your strategy. Once you build your content strategy, it’s time to execute it.
Discover what content is working and what’s not (content marketing tactics)
Planning and executing is just one part of the picture. The next part is refining your strategy to make it more effective in achieving its goals.
Every platform gives you insights into whether your content is working or not. Depending on which platform you are looking at, social media platform or website, this is what you need to be looking at:
- Impressions
- Engagement rate
- Page views
- CTR
By looking at this data, you can assess the real impact that your content strategy is having and tweak and change it.
Content that gives you LOW impressions, engagement rate, page views and CTR should be avoided. While content that gives you HIGH impressions, engagement rate, page views and CTR should be leveraged more.
The Secret Content Marketing Tactic – Give people what they want
This content marketing guide is also complete. Yet, there is one secret that I’d like to share. When it comes to creating content, create content that people want. A mistake that many content marketers
make is to create content that they think they’d like the audience to read and interact with, but in, reality they have no desire for that content.
Today, there are a whole host of tools like competitor analysis, keyword research, and trend tools to discover what people want.
While there are many content marketing guides that you can discover, these are points you can’t miss out. A content marketing strategy can game-changer your brand, elevating, creating awareness, fostering
customer engagement, and ultimately boosting revenue.
