According to Rajan Anandan, India is one of the fastest growing internet countries. With limited email marketing companies and content writing services in India, the email industry has a huge opportunity to generate revenue for any business. It is easy to create emails that people actually look forward and reduce the unsubscription rate of your emails. In email marketing, email newsletters are widely read, loved, and tweeted about regularly. If you want to write some good email newsletters, here are some tips to help you get your business closer to your target audience and build up a subscriber base.
Set a Goal
When you have a goal, you tend to drive towards it to achieve it. Ask yourself the following questions:
- What do you want to accomplish with your newsletter?
- Do you want the recipient to buy something?
- Do you want to increase your sales and create awareness about your brand?
- Do you want to build trust with them?
- Is your purpose of educating your readers?
- Do you want to drive traffic to a landing page?
You can have one or many goals based on your business needs. Choose the goal and go with it. Try to merge all of it into one message to make it less complicated for your audience.
Recognise the Readers
Do not look at your reader as nameless beings with faceless identities who only read your content. They are real people who want to know more about your brand and want to be a part of your reader base. You need to speak to your audience and relate to them. Get to know your audience so you can write content that boosts the conversions.
Identifying the audience helps you in understanding what you need to create.
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Create an Interesting Content Topic
We all have met that one salesman who tried to annoy us by forcing to buy their product. If your goal is to sell something, you need to do it in a way that does not annoy your reader. So avoid selling aggressively, turn on the humour, and weave stories around your products so that you can bring chuckles in the minds of your readers. Learn about your target audience and create content that answers their questions and solves their problems. You can even relate to the issues in different aspects that they are facing in their life. Gather some fresh and new ideas for the topic and choose one to create a framework that you can use.
Be Creative with the Subject Line
Many companies providing content writing services in India know that the email newsletter content can be ineffective if your preview text is not catchy enough. You can’t get conversions if nobody opens it. This is an aspect that you can’t afford to neglect. Your subject is the first line that tells the subscribers about the email content. Your preview text should range from 35 to 140 characters. But it is advised to keep your subject line within 50 characters as only these characters will be visible if your readers open emails on their smartphones. Once you understand how to increase open rates with different subject lines, it will be easier to craft enticing header accordingly. Many marketers use a personalised subject line by adding the recipient’s name.
On the other hand, marketers use the time-sensitive subject line to create a sense of urgency in the minds of the readers. Your newsletter needs to scream ‘Read me first!’ and not ‘Read me later at some point. So make your readers intrigued by the subject line that they can’t resist opening your email.
Design of the Newsletter
When you create newsletter content, you are writing something similar to writing a web copy. Therefore, it is essential to follow a logical structure, keep paragraphs short, and include one main idea per paragraph. You need to use the bullets and subheadings to make it easier for the reader to read and scan your newsletter content. It is also a quick step to create a beautiful email template that you can use for your future email campaigns to save some time and maintain uniformity. So, create a customised and branded layout for your newsletter that you can use for years.
Provide Content Worth Reading
You might have hundreds or thousands of subscribers, but you need to remember that your newsletter will only be read by your followers individually. Therefore, you need to make sure that the content in your newsletter is as personal as possible for your reader. For instance, many content writing services provide content that replaces ‘readers’ to ‘you’ to create a conversation in the newsletter content. Make sure you are consistent with your newsletter for your subscribers to know what to expect when they open and read your newsletter. Don’t create your subject line that does not bear a resemblance to your content. You do not want your readers to feel betrayed and ignore your newsletter in the future because your subject line and email body don’t match. Though you might be an expert in your field, you need to consider that your audience might not be as knowledgeable as you are. Therefore, simplify the content for them to understand. Explain in layman’s language and explain industry terms, acronyms, and abbreviations.
There many content writing services in India that deal with email marketing. Your audience might get a lot of emails, and they may be too busy to check every email. They might just scan the content, and therefore, you need to give your information quickly and easily. You can even hook your audience with a captivating story so that they continue to be curious and look forward to your next newsletter. Avoid any grammatical mistakes to create a professional image to your readers. One grammatical error can ruin your readers’ reading experience.
Promote Action
Besides the subject line, your footer is the most crucial part of an email. This is a point where your reader will decide whether or not they want to act upon what you are offering to proceed further. You need to write a well-crafted call to action (CTA). CTA is where you want to execute your goal for creating the newsletter. It can be your landing page, signing up for a course, downloading an ebook, or even buying a product or service.
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The bottom line is that email is a marketing tactic that can be effective if used correctly. Make sure you measure the content results of the newsletter and build your conversion rates.
If all this seems too much for you to handle along with running your business, consider opting for content writing services in India. The professionals will do it all for you by utilising their expertise and market knowledge.
