Content marketing in India is gaining widespread attention. This drives many businesses to ask the question, why content marketing? The answer is quite simple. Everything you see online is a form of content. Be it an attractive blog post or an interesting infographic. Therefore, right content marketing for businesses with an online presence is crucial.
It is very important for E-Commerce businesses to take care of their content as once posted, everything on the internet stays there forever. By using a well-defined content strategy, your business can improve its SEO ranking and automatically generate more leads. Kickass content on your web pages not only helps you maximise your business potential but also helps you garner the attention of right kind of audience and enhance your brand image.
So, dive into a few amazing content marketing tips that businesses can use to boost their potential:
Start from the top
Yes! No matter what Drake says (and if you don’t remember, Drake said: Started from the bottom”), the key to effective content marketing for businesses lies at the top. By top we mean, the headlines. Crisp and powerful headlines go a long way in attracting audiences’ attention to your website. Clear and fun headers are indicative of the content of the post, which is why most readers don’t go for articles with long and boring headlines.
To keep your post titles interesting, keep the following points in mind:
- Keep it precise
- Use a strong emotion
- Avoid click and bait, whenever possible
- Try to keep the element of surprise
Increase interactivity
To make sure your content stands out in a crowd of many, it has to go beyond the text. Attractive, high quality images, matched properly with your content, attract the right kind of audience to your E-commerce portal. In cases you feel it’s hard to follow the length of the written text, pair or replace it with an interesting infographic. Infographics are a great way to hold the attention of your readers while not missing out on the necessary information.
Experiment with different plug-ins that make your content more interesting. Gifs, slider bars, advanced videos make reading a much more fun experience. The layout of your webpage also plays an important role in determining the readability of your posts. Introduce parallax scrolling, progression bars and bookmark plug-ins to increase the reader’s involvement.
You can also try-out 3-D gaming hacks like a short video game that is connected to your content to drive more buyers to your site.
Offer incentives
Give audience a reason to go for your content. Contest announcements and Sales messages attract a lot of views and get you direct leads for your E-commerce website. Introduce a category for inventive hacks and useful DIYs on your page. Hosting content that actually helps your readers gives your page an organic virality like none other.
Jump the Bandwagon
Keep a tab on the topics trending on social media platforms like Twitter, Instagram and Facebook. Don’t miss out on the opportunity to present a topic on your page that is relevant to your brand. Even if the topic isn’t related to your portal, don’t be wary of sharing your brand’s honest opinion for executing relevant content marketing in India.
Don’t shy away from the length
Search engines like Google, Bing etc. love content rich websites. Websites with plentiful but relevant content on their pages, rank much higher than others. A longer posts also gives you ample opportunity to introduce your keywords. And, as long as you keep the content original and interesting, readers won’t mind reading a longer article.
Keep these points in mind while devising a plan for content marketing in India for your brand. You can also consult our specialists to come up with unique content solutions for your business.
