Content marketing is a driving force behind any communication performed by a brand. When your audience is a B2B audience, then B2B content marketing is even more important to capture the audience with interesting information. If your brand is hoping to make headway into the market, you can learn from the other brands in the market on B2B content marketing.

Content marketing for businesses

Here are 3 examples of companies successfully using content marketing in India.

 1. Brightpod

Brightpod is a project management software. Even though the company is Indian based, the organisation’s target audience is Western. Their B2B content marketing is crafted to appeal to their Western audience.

Content marketing by Brightpod

For project management software, it is necessary to have a robust help section – which Brightpod does. It covers all the possible questions a user may have. Additionally, they have a blog that offers unique information.

Content marketing through social media

Finally, their social media pages constantly share posts and images about the capabilities of their software application. This especially makes sense if most of their followers are already their customers.

 2. Tata Group  

Content marketing in India by Tata

Tata Group is the umbrella company for all the Tata organisations. The brand is such that it targets both B2C and B2B. Tata Group’s B2B content marketing stands out on two levels. First is the website – Tata.com. When a business grows so large and has numerable companies, Tata Group created a website umbrella where any person can learn about the brand in an easy manner. The content organisation is simple and any user can grasp the brand of Tata.

The second level is social media. Tata Group has decided to stay off Facebook and communicate through LinkedIn and Twitter. Their communication across the two mediums is quite distinct. On Twitter, they have focused on informing readers about the latest news on Tata; for example:

This information would appeal to both B2C and B2B audiences.

Their communication on LinkedIn is more focused on their B2B audience.

B2B content marketing on LinkedIn by Tata Group

Here the information is more business oriented.

 3. Druva

Druva is a tech company that specialises in data protection. Durva is a perfect example of how a B2B brand can turn their blog into a powerful resource centre for their audience. From backing up data to ensuring there are sufficient layers of protection to cloud computing security, Druva’s blog is a treasure trove of information.

When it comes to social media, Druva maintains a presence across all four social media platforms – LinkedIn, Twitter, Google+ and Facebook. Their communication across the social media platforms focuses on enlightening their followers about the various services that Druva has.

These three companies all offer excellent insight into good content marketing in India. Before you being your content marketing strategy, ensure that you’re aware of your B2B content marketing challenges.  B2B content marketing is no easy task, however, by following these three brands, you can learn what is good content marketing in India and apply to your own business too.