A content writing agency in Mumbai can create content for your website.

4 types of content Spacebar specializes in

Business, Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

Be it an individual or a business, the written words play an important role in conversing with the world today. Digital businesses and social media relations for the same necessitate the creation of precise and creative online content to connect with the maximum audience. In India itself, there are a lot of content writing agencies that help businesses with content for their ventures. Spacebar is one such content writing agency in Mumbai, which helps businesses deliver “clear thoughts” through various forms of content, which include but are not limited to

Content marketing in India

Challenges that content marketers face

Content marketing, Content writing, Digital MarketingLeave a comment

Consumers are getting smarter. A catchy tagline or a well-made advertisement studded with celebrities doesn’t help in selling products as well as it did before. People want to know more about a product and the brand that’s selling it before they buy. And that, probably, I feel is the reason for the growth of content marketing in India, and the world in general, too. But as the practice and efficacy of content marketing continue to grow,  content marketers do face certain challenges, in addition to the perpetual challenge of creating content that is not as pushy as an ad, yet not as dry as Facebook’s privacy policy. Read on to know what those challenges are and how to go about addressing them.

Difference between Content Writing and Content Marketing

Business, Content marketing, Content writing, Digital MarketingLeave a comment

Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

Content marketing in India also works for writing technical articles.

Things to consider when writing technical articles

Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

I work as a technical writer for an organization that specializes in content marketing in India. Based on my experience of writing multiple tech and non-tech articles, I can confidently say that there are key differences between the tech and non-tech articles. One of the most significant things I learned after becoming a technical writer is that I needed to be well informed about various technologies, how these technologies work, and their applications. To write an effective technical article, you must also do what I did religiously – reading and analyzing various technical articles published by popular sources such as Techcrunch, Forbes, Business Insider, Medium, and Digital Journal. In addition to reading, you should also consider the following tips for writing interesting technical articles:

Content Marketing in India needs to be quick!

5 content marketing tools for business

Business, Content marketing, Content writing, Digital MarketingLeave a comment

Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand’s reputation.
Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe.
Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.

The different aspects of a content writing agency.

What things you need to consider before publishing your blog post?

Business, Content marketing, Content writing, Digital MarketingLeave a comment

Blogging is not merely about writing good content and publishing it. Any content writing agency will solely agree upon the fact that there’s quite a lot that goes into blogging and as a blogger, you will be forced to wear a bunch of hats! So, you may be the only person creating, editing and publishing your blog post. Now, before you publish your post, there are several factors you need to consider to make your blog more clickable! So, it’s not just about the content in your blog posts that will get you more clicks but also the way you publish it. With so much on your plate, you need to plan a checklist of things to avoid errors before you consider publishing the post!

Synopses writing is applicable for TV shows.

How to write episodic synopses of TV shows

Business, Content marketing, Content writing, Creativity, Digital Marketing, Synopsis writingLeave a comment

Shows in different languages are telecast on TV channels in different parts of the world. Many people in this world like to pass time by watching these TV shows. The episodes of these TV shows are integral parts of their daily lives. To make the process of watching these TV shows more enjoyable and to attract more viewers, certain agencies have started hiring candidates to write TV show episodic synopses. Writing TV show episodic synopses is a niche field currently and is controlled by a few major companies. Synopses are written for drama-based TV shows and for non-fictional ones. These synopses are used by DTHTV service providers for their set-top boxes and also by entertainment channels on their websites and social media platforms.

Snapchat can be used as a tool for social media for business.

4 Snapchat features for business

Business, Content marketing, Digital Marketing, Social MediaLeave a comment

Snapchat is a social media platform that allows its users to share posts that last for less than a day. This application has created a tremendous buzz amongst the teenagers and millennials. Apart from the youngsters, the older generation is also adapting to this platform. Although Snapchat is a brilliant platform for sharing images and having fun conversations, companies can also leverage this social media platform for business purpose to make the most of their marketing strategy. Here are 5 Snapchat features that businesses can use to boost their online marketing efforts.

Social media for business.

How can a small business take advantage of memes

Business, Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

2016 was a crazy year. It was a year of upsets and unlikely victories. Portugal won the Euros by defeating the favorites France, Leicester City won the Premier League for the first time in their 132-year long history, Donald J. Trump won the US presidential elections by edging past the crowd favorite Hillary Clinton, and here’s an interesting one – memes overtook Jesus in terms of online search popularity. Although the savior of humanity has regained his superiority in this meaningless online race since then (as he should, rightfully), the popularity of memes should not be ignored, especially if you’re the owner of a small business or an entrepreneur who uses social media for business.