Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.
Source: commons.wikimedia.org
Content Writing Explained
A content writer working at a content marketing firm in India mostly deals with improving his clients’ digital outreach by creating engaging content. Content writing is all about getting to know your client and ascertaining what combination of words and information can be served to their target audience. The objective is for the content to be relatable and, eventually, profitable to the clients. To ensure this, a content writer must always try to visualize the target audience to understand their needs and the things that can convince them. A content writer aims to create content that isn’t just another advertisement but a piece of writing that conveys significant information to the audience before they think about giving a shot to the product or service that is the ultimate destination of your content.
Source: commons.wikimedia.org
Content Marketing Explained
Content marketing is a strategic solution to a problem. The strategic formula for determining the format of content for a specific business or service is called content marketing. Content marketing in India and other countries is the evaluation of products or services provided by the client and convincing the target audience to buy the product through the use of informative and relevant content – both on and off the website. Content marketing strategies include Search Engine Optimization, Search Engine Marketing, Social Media Marketing, and creation of blogs and other types of content. A plan is devised for creating audience touch-points using convincing content that drives them towards making a purchase.
The Difference
To sum it up, content writing is the execution of a content marketing idea by creating content to be used in web pages, blogs, social media, and other marketing collateral. Content marketing, on the other hand, is a holistic plan on ways to use content to generate leads and increase sales. A content marketer provides the roadmap while a content writer scales the roadmap with research and effectively written content based on the research.
Your quest for developing good digital marketing strategies and excelling in content marketing in India must include the right content writers. It’s not just enough to have someone who writes well (though even finding such gems are often hard); it’s equally important to get a content writer who can think about the broader content marketing goals. Ask us…we know!