content writing agency

Why using heavy words in blogs does not help?

Blog post, Content marketing, Content writing, CreativityLeave a comment

“Exasperating farrago of distortions, misrepresentations & outright lies being broadcast by an unprincipled showman masquerading as a journalist”
What you just read is one of many Shashi Tharoor’s tweets that showcases his vocabulary. Tweets like these have captured the attention of many people online. But, using such words in your blogs may not help you get your audience’s attention!
When I started working as a technical writer in a content writing agency, I used to include heavy and complex words in my blogs. But my seniors explained to me why my approach was wrong. Now, while writing technical content, I use contextual vocabulary that’s necessary, but I avoid words that would make my sentences complex. Hence, I ensure that my blogs are simple yet professional. Using heavy words can affect the readability of your blogs and affect the power of your messaging.

Content Writing Agency

Why Your Blog’s Introduction is Important?

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Are you reading this? Oh yes, you are; but why? Don’t you directly want to jump to the body of this article and educate yourself with why introductions of blogs are so crucial? You sure want to do that. But you also want to read the story or extra information I am (or I ain’t) providing in the article. That’s exactly why introductions in your blogs are a must. That’s exactly why any content writing agency stresses so much on crafting an awesome introduction for every blog they create. But that isn’t it.

content writing agency

4 Types of Interactive Content for Your Content Marketing Plan

Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

As common human beings, we try using our brain to its full capacity. But the tantrums of the human mind plays us every time, and as a result, an average human loses concentration or interest in things within just 8 seconds. Everything is boring to us if it is not engaging enough or doesn’t have a contribution to our opinions.

social media marketing agency

What Kind of Posts can Educational Institutes Share on Social Media?

Content marketing, Content writing, Digital MarketingLeave a comment

Being a part of a social media marketing agency and working with different types of business, I have come to understand something. The need to sustain in the market and grow constantly is applicable on all types of businesses including educational institutes. Therefore, you may use different types of marketing techniques such as content marketing, search engine marketing and email marketing. However, with your direct target audience being youngsters, using social media marketing in your marketing strategy is a must. In fact, not just youngsters but also other age groups and various businesses use social media. This makes social media a great platform to not only reach out to students but also their parents, industry recruiters, alumni, and even the college faculty. Here are some types of social media posts you can share on your social media.

Content writing services

What makes the best thought leadership content (Hint: it’s not research)

Content marketing, Content writing, CW1 Comment

Finding good (let alone great) thought leadership content online is — cliched as it may sound — like finding a needle in a haystack. And because such content is so rare, the individuals (think Bill Gates’s blog writing project) and companies (think McKinsey) that do publish such content are held in high regard by everyone. Not only the mainstream audience but even business owners and leaders, the movers and shakers in various industries stop and listen (or read) when such sources publish something new. Many such leaders even base their major business decisions on the ideas and insights they gain from reading good thought leadership content.

Content writing services

Blogging can increase your lead generation by 67%. Here’s how!

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Businesses today face a huge competition to sustain in a market that is more of a rat race. It is not just about creating brand awareness or business familiarity to grow your business but also about how many customers you can reach out to and get them to convert. So without spending much time on random theories, here is a fact. Blog writing can increase your lead generation by 67%. Read on to find out how blogging can help businesses to increase their leads.

Content writing in India

Myths About Content Writing

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The trend of content writing in Mumbai is growing at a fast rate, along with digital marketing and social media marketing. This trend is evident due to the extensively increasing number of startups and media influencers which have now given rise to content writers in the field of advertising. Most freshers and interns choose content writing after graduating as the standard way to kickstart on their career in the field of advertising, believing it to be simple and ‘just writing’. This misconception shatters after actually trying their hand at content writing. Let us take a look at three primary myths that will help you get a clear picture before trying out for content writing in Mumbai.

content writing agency in India

Why is it Not Okay to Use Slangs in Your Content?

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Slang words may seem like a more natural way to talk in today’s time. Some words created by us are attractive to hear and use in our daily lives. But when it comes to content creation, the use of slang words is a big NO-NO, and that’s what any content writing agency in India would stand by. Why? Because there are a couple of downsides of including slang language in blogs, newsletters, emails, and other types of content. Listed below are a few of those drawbacks.

Content writing services in India

7 Tips for Writing Good Email Newsletters

Content marketing, Content writing, Digital MarketingLeave a comment

According to Rajan Anandan, India is one of the fastest growing internet countries. With limited email marketing companies and content writing services in India, the email industry has a huge opportunity to generate revenue for any business. It is easy to create emails that people actually look forward and reduce the unsubscription rate of your emails. In email marketing, email newsletters are widely read, loved, and tweeted about regularly. If you want to write some good email newsletters, here are some tips to help you get your business closer to your target audience and build up a subscriber base.

B2B content writing

How to Write 3000 Plus Words Blog in a Few Hours?

Business, Content marketing, Content writing, Creativity, Research1 Comment

What is writing? In my personal opinion, writing is a way of searching soul through words and sentences that a person creates through his subconscious mind. Through writing, you spill out the ink in your heart onto a blank page and create a piece that keeps people coming back for more. Each time I lift my virtual pen to scribble some words, the primary thought that comes to my mind is that something extraordinary is bound to happen. No writer’s block, no mental semicolons, just words. I believe that motivation is key, everywhere and in every way! And as a content writer, most of us love being alone to ponder upon vivid writing ideas and techniques. This is where self-motivation could actually work as a kick-start to your blog.
Writers are a breed of people trying to turn people’s emotional and decisive knobs through words that instigate an action. There was a time when writing was for journalists and novelists exclusively. Others were too daunted in those times to take over writing, it was thought to be a thing for scholars. Now, writing is a way for some people to cope with life. Seeing something being created out of your brains and skills gives you pleasure.