social media for business

How to Find the Right Hashtags for Your Social Media Posts in 2019?

Content marketing, Content writing, Digital Marketing, Social Media1 Comment

#Hashtags, a common phenomenon used by all social butterflies on all their social media posts. Hashtags make a social media post more discoverable and categorises it according to events, trends, brands, food, and lot more!. When it comes to social media for businesses, hashtags are an essential part of captions. These little links function perfectly for the users while searching for related posts.

Hashtags organise posts like grouped conversations where you could simply type in the category of your desired search with a ‘#’ symbol before it. This would enlist all the posts that have the same hashtag, making it easier for you to dig and find what you’re looking for.

Why B-schools Should Use Social Media?

Content marketing, Content writing, Digital MarketingLeave a comment

In today’s age, the increase in the number of online users has compelled businesses to shift from traditional marketing to digital marketing. One of the modern strategies of digital marketing includes using social media to grab the attention of the audience. Talking about social media, it is estimated that there will be over 2.77 billion social media users worldwide by 2019. Now that’s a really strong reason why businesses and even educational institutes should use social media to grab the attention of their target audience. And if you manage a B-school, then it becomes all the more necessary to use social media to target users (students and working professionals) who would be quite active on social media. So social media is an apt platform for B-schools to reach out to prospective students.
Now apart from the sheer number of people available on social media, here are some other reasons why a B-school should use social media.

Content writing in India

Myths About Content Writing

Content marketing, Content writing, CreativityLeave a comment

The trend of content writing in Mumbai is growing at a fast rate, along with digital marketing and social media marketing. This trend is evident due to the extensively increasing number of startups and media influencers which have now given rise to content writers in the field of advertising. Most freshers and interns choose content writing after graduating as the standard way to kickstart on their career in the field of advertising, believing it to be simple and ‘just writing’. This misconception shatters after actually trying their hand at content writing. Let us take a look at three primary myths that will help you get a clear picture before trying out for content writing in Mumbai.

B2B content writing

How to Write 3000 Plus Words Blog in a Few Hours?

Business, Content marketing, Content writing, Creativity, Research1 Comment

What is writing? In my personal opinion, writing is a way of searching soul through words and sentences that a person creates through his subconscious mind. Through writing, you spill out the ink in your heart onto a blank page and create a piece that keeps people coming back for more. Each time I lift my virtual pen to scribble some words, the primary thought that comes to my mind is that something extraordinary is bound to happen. No writer’s block, no mental semicolons, just words. I believe that motivation is key, everywhere and in every way! And as a content writer, most of us love being alone to ponder upon vivid writing ideas and techniques. This is where self-motivation could actually work as a kick-start to your blog.
Writers are a breed of people trying to turn people’s emotional and decisive knobs through words that instigate an action. There was a time when writing was for journalists and novelists exclusively. Others were too daunted in those times to take over writing, it was thought to be a thing for scholars. Now, writing is a way for some people to cope with life. Seeing something being created out of your brains and skills gives you pleasure.

content writing agency

5 Tools a Content Agency Must Use

Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

If you have worked as a content writer with a content writing agency, then you may be well aware of the different content tools that are used. These tools are extremely beneficial and almost every seasoned content writer would prefer using at least some of them if not all. The tools that are used by content agencies usually consist of writing tools, plagiarism checker tools, social media tools, SEO tools, etc. Let’s take a look at them in detail.

content writing services

7 Things to Avoid While Writing a Wikipedia Page

Business, Content marketing, Content writingLeave a comment

Wikipedia is an online encyclopedia and most of the Wikipedia pages often get featured in the search result. It is, in fact, a common source of information among the masses for years now. But did you know that this encyclopedia is actually created with the help of millions of users just like you and me? Wikipedia was started by Larry Sanger as a non-profit project to make information easily available to the masses. It is a simple platform where you can make an account and provide information for any given topic. This information is further edited by the selected editors of Wikipedia to ensure that the quality of information provided is accurate.

B2B Content Marketing

How Many Keywords Should You Use for a Page?

Business, Content marketing, Digital MarketingLeave a comment

Sometimes, search engine optimization (SEO) may seem very complicated. You need to think about your marketing strategy, backlinks, web page design, metadata, HTML, and more importantly- keywords density! Keywords are one of the only ways for search engines like Google to understand the relevance of your website. These search engines have gotten smarter by using hundreds of signals to rank the relevance of your website. So how can you use those keywords on your website? How many should you target? Should you just use multiple pages for every single keyword? Or do you just stuff the keywords all over the website? Let’s talk about the proper keyword usage and how to target them in your content to help you provide the right answers to such questions.

Content writing agency

How to Measure if Your Marketing Strategy is Successful?

Business, Content marketing, Digital Marketing, IDM, Performance Marketing, Social MediaLeave a comment

A marketing strategy is formulated with the idea to keep moving forward and make your business successful. You will think of all the possible outcomes before you choose a strategy and implement it. But not every strategy is profitable in the first go. Some take a step back before giving you the desired outcome. To be able to identify such setbacks that end up in bigger successes, you need to measure how your marketing strategy is progressing. This is what I plan to cover in today’s article to help my fellow content writers working in a content writing agency, know when to stop their marketing efforts and when to keep going on.

Content for website helps in getting good reviews

Why do E-Commerce Websites need Blogs?

Business, Content marketing, Content writingLeave a comment

The digital era is here. Characterized by modern-age technologies, this era has enabled the new generation to get every service they need almost instantaneously. With several sectors realizing the fact that the Information age is truly customer-centric, they have transformed (some are still striving to transform) their business to make it readily available to their customers. In the pursuit to stand unique among their competitors and create a powerful brand identity, enterprises have started to focus on launching e-commerce websites. Amidst everything, out of nowhere, the concept of blogs have popped up. Not knowing how exactly blogs connect to e-commerce websites, a majority of companies are actually bewildered. What is the need for content for websites that deals with online purchases, how will blogs attract potential customers, do we need to upload blogs every month, and many such queries invade a business executive’s mind lately.