When you think of communication, you should be thinking of content. The content on your marketing material, or website, or blog – defines your communication. You probably understand this; perhaps that’s why you even decided to Google: “content writing companies in Mumbai.”
To be a content writer is not an easy job because no matter how talented you are, writing skills are simply not enough. Being a content writer comes with some great perks as you can work from home, out of your favorite coffee shop, or simply any place you love.
Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco.
In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.
Content marketing is used as a component of most marketing strategies today. Be it architecture, food, pharmaceuticals, or movies, marketers are making it a point to include content marketing in their strategy to a successful campaign.
Content marketing in India has competition. From online directory listing sites.
Earlier this month, I got a call from a popular online directory service that boasts of one of the biggest moviestars in India as being their brand ambassador. Now this directory is literally one that everybody has knowingly or unknowingly used at some point of time in their lives (unless you live in a cave).
And you know exactly who I’m talking about. That’s the power of branding. Content marketing in India has seeped into politics big time, and who best to lead the way than our very own Prime Minister, Narendra Modi.
For real estates, content marketing may seem like a new concept. In an industry where you constantly need to meet multiple clients and expect at least one closure at the end of the day, content marketing can be certainly useful. You may wonder what does content marketing has to do with real estate. How can this concept of content marketing benefit your business? To answer your questions, continue reading.
What do most B2B and B2C entrepreneurs aim for? A general answer to this is more sales, more leads, more and more customers, and huge profit. But, is that all? Today, when entrepreneurs are asked what they wish for, they have an addition to the list – website traffic!
Regardless of what business you run – you need content. You need content for:
Brochure
Social Media
Blogs
SEO
Video content
Infographics
Emails
Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?
Gone are the days when architecture firms relied purely on the word-of-mouth to get more projects their way. In recent times, architecture firms have moved on from traditional marketing to newer and more dynamic ways of targeting their audience. With digital marketing being the buzz word in every industrial sector today, architectural firms are not lagging behind in adopting this fad. A lot of small and medium sized architecture firms are making full-use of content marketing strategies to attract potential clients.