Role of Influencer Marketing in Content Marketing Discover the role of influencer-generated content in content marketing and its power in amplifying brand reach, engagement, and credibility. Content marketing has helped many businesses to increase their customer reach and brand awareness. It has helped marketers connect and engage with their target audience meaningfully. With the rise…
In the old days, even before the radio waves were discovered, which are now like the dark ages for us millennial populace, the social media which we know today was just the word of mouth and paper parchments. People persuasion, which we now take up to our Twitter profiles, used to happen through people who were known as heralds – the people standing on the pedestal with the common event calendar and announcements from the crown. Businesses would pay them every time they brought in something new for the masses. The heralds or influencers would then reach the people for them. While some would flock to the store, others would turn a deaf ear. The only measurement of ROI on the herald was the amount earned on the day the herald spoke. Although there was no need for further details, measuring your influence would have been easier back then. Today, the influence has been loaded up on social media for business and your audience has a lot of ways in which they react to your message for them. So how do you know if you’re doing well when you’re the herald yourself?
Social media for business is used by entrepreneurs to promote their content and facilitate increased customer engagement with their company. If you consistently post on social media to build your brand, it may be necessary for you to keep a few things in mind first.
If you’re here looking for a sure-shot secret formula to get your next Facebook post to the top of every user’s news feed, then I’m sorry to tell you that you’re at the wrong place.
But you know where you’ll find it, though?
N-O-W-H-E-R-E.
That’s because it does not exist.
And you probably already know that if you’ve had any experience using social media for business. While there is no guaranteed way to propel your posts to the pinnacle of Facebook fame, there are a few ways that can increase the likelihood of your posts reaching a large section of your target audience. And it all boils down to something put quite beautifully by my favorite smart person from history, Benjamin Franklin (probably),
Social media for business is the go-to solution for reaching your target audience as the number of social media users has increased drastically with time. People of different demographics and psychographics use social media platforms such as Facebook. It is therefore constantly upgrading its features to help businesses promote their services and products. Among a number of features available for your business on Facebook, here are six features that you need to know.
Being a part of a social media marketing agency and working with different types of business, I have come to understand something. The need to sustain in the market and grow constantly is applicable on all types of businesses including educational institutes. Therefore, you may use different types of marketing techniques such as content marketing, search engine marketing and email marketing. However, with your direct target audience being youngsters, using social media marketing in your marketing strategy is a must. In fact, not just youngsters but also other age groups and various businesses use social media. This makes social media a great platform to not only reach out to students but also their parents, industry recruiters, alumni, and even the college faculty. Here are some types of social media posts you can share on your social media.
#Hashtags, a common phenomenon used by all social butterflies on all their social media posts. Hashtags make a social media post more discoverable and categorises it according to events, trends, brands, food, and lot more!. When it comes to social media for businesses, hashtags are an essential part of captions. These little links function perfectly for the users while searching for related posts.
Hashtags organise posts like grouped conversations where you could simply type in the category of your desired search with a ‘#’ symbol before it. This would enlist all the posts that have the same hashtag, making it easier for you to dig and find what you’re looking for.
Social media is more than just a tool to connect people across the globe. In recent years, it has emerged as a platform to connect businesses with their existing and potential customers. Social media is a boon to businesses as it helps the business to connect with a customer immediately. Communication usually takes place through messages or comments sections. The interaction gained through comments comes in handy as social media platforms feature posts that have a good number of comments. So if want to get more comments on your posts and increase its visibility on social media, here are a few things to keep in mind.
Among all the social media platforms out there that are popular in the mainstream, LinkedIn is the one that is least like the others. In fact, calling LinkedIn a social media platform won’t be entirely accurate. LinkedIn is more of a professional networking platform that businesses and professionals use to connect with each other, unlike Facebook or Instagram which are designed to enable friendly, social interactions. This makes it the most ideal platform for running B2B campaigns, while others are more B2C-friendly in terms of marketing.
Since it is so different from the other social media platforms, it stands to reason that the kind of content posted on LinkedIn should also be different. While there are limitless ideas as to what you can post on LinkedIn, there are certain kinds of content that you should steer clear of to make a good professional impression through your business page. Thus, if you’re a B2B company like a social media marketing agency or an accounting firm, pay attention. Following are three types of posts that should never make it to your LinkedIn business page:
What started as a medium to help a group of friends connect, soon became a medium used by businesses to spread awareness about their products and services. I am talking about social media platforms. How quickly have businesses adapted to the idea of using social media to not only post about their products and services but also to use it as an advertising platform. These businesses are not just large organisations. Over 50 million small businesses with or without the help of a social media marketing agency use Facebook alone to connect with their customers.
With so much importance given to the usage of social media for marketing, you need to be sure that your efforts in social media marketing are showing results. To identify this, you need to pay attention to the following key metrics to evaluate your social media posts.