IT firms B2B Content marketing

Why IT firms should begin with B2B content marketing

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Content marketing can be a decisive factor for an IT firm in the B2B tech world. A great content piece is the key to a robust bottom line, which sets an IT firm apart from its competitors and establishes the business as a leading industry authority. It also sends a direct and strong message to the customers that an IT firm really knows its stuff well. Today, competition in the field of IT is savage and buying decisions of customers rest on research and trust. And this calls for superior quality content marketing services.

B2B content marketing through social media page by General Electric

3 Brands that Use B2B Content Marketing Successfully

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Content marketing – if your business is not doing it, you are losing out on customers. This is a powerful method of giving your business a big boost across multiple platforms. Content marketing for B2B business requires a different playthrough. Probably the best way to learn and understand how to execute B2B content marketing is to learn from others.

B2B content marketing strategy

Future of Content Marketing

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In the mid 1990s, access to the internet introduced the umbrella term ‘online marketing’. The early 2000s revolutionized the way people and businesses connected with each other as social networks were born. The late 2000s witnessed the world of content strategy whirl around smartphones. The game, therefore, has never been dull and mundane. And this is especially true for B2B content marketing.

Ways to create a B2B content marketing

5 ways to do effective B2B content marketing

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Content marketing is all concerned with the creation, processing and distributing valuable content to the target audience. The target audience can be individual consumers or businesses. The content that you develop should be useful in attracting, acquiring, engaging and eventually, converting the prospect into a sale. Today, there is an increasing demand for creation of B2B content marketing strategy to achieve the desired results.

How businesses create and distribute content

Trends in Content Marketing – Go with the Flow!

Content marketing, Business, Content writingLeave a comment

Content marketing institute’s recent report provides an insight into the current state of B2B content marketing as well as how successful content marketers do things differently. There is no doubt that content marketing is an evolving discipline. The reports show that content marketing is flourishing; with as many as 89% of the B2B marketers using content marketing.

Choosing your marketing style

Blog post, Business, StartupLeave a comment

When you deliver content solutions – and not just content writing services – to your clients, you dive into other aspects of their business such as social media, SEO and digital marketing. And you notice how difficult it becomes for businesses to choose their marketing style. If I had to write a book on Marketing in 2014 for Dummies, I’d segregate all kinds and forms or marketing into two simple buckets: