Content marketing in India

Challenges that content marketers face

Content marketing, Content writing, Digital MarketingLeave a comment

Consumers are getting smarter. A catchy tagline or a well-made advertisement studded with celebrities doesn’t help in selling products as well as it did before. People want to know more about a product and the brand that’s selling it before they buy. And that, probably, I feel is the reason for the growth of content marketing in India, and the world in general, too. But as the practice and efficacy of content marketing continue to grow,  content marketers do face certain challenges, in addition to the perpetual challenge of creating content that is not as pushy as an ad, yet not as dry as Facebook’s privacy policy. Read on to know what those challenges are and how to go about addressing them.

Difference between Content Writing and Content Marketing

Business, Content marketing, Content writing, Digital MarketingLeave a comment

Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

Content marketing in India also works for writing technical articles.

Things to consider when writing technical articles

Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

I work as a technical writer for an organization that specializes in content marketing in India. Based on my experience of writing multiple tech and non-tech articles, I can confidently say that there are key differences between the tech and non-tech articles. One of the most significant things I learned after becoming a technical writer is that I needed to be well informed about various technologies, how these technologies work, and their applications. To write an effective technical article, you must also do what I did religiously – reading and analyzing various technical articles published by popular sources such as Techcrunch, Forbes, Business Insider, Medium, and Digital Journal. In addition to reading, you should also consider the following tips for writing interesting technical articles:

Social media for business requires several tools

7 social media apps you should be using

Business, Content marketing, Content writing, Creativity, Social MediaLeave a comment

Social media platforms have built virtual communities allowing users to be expressive about their demands, thoughts, and feedback through various content formats like images, blogs, videos, etc. You can always use certain social media tools to create content with zero errors!

There are quite a few apps that help in social media efforts. These tools make social media for business a cake-walk! Tools make it easy for marketers to analyze, edit and revise their content. This is necessary to have fewer errors in your well-written article. Let’s take a look at some of these tools that ease the management of your social media pages

Content Marketing in India needs to be quick!

5 content marketing tools for business

Business, Content marketing, Content writing, Digital MarketingLeave a comment

Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand’s reputation.
Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe.
Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.

Website content helps the website look complete.

Web content you need on your website

Business, Content marketing, Content writingLeave a comment

“Whether you are launching a startup or leading an established company, you must start establishing your social media presence if you haven’t already”. This quote by Richard Branson, an English business magnate, philanthropist, investor and author, clearly describes how important social media presence is in this era. Almost all the businesses are leveraging social media to help their business grow. So it is safe to assume that if you aren’t visible on the internet, you are invisible to the world.

Keywords are important for a content writing agency in India

Importance of keywords in content writing

Business, Content marketing, Content writingLeave a comment

If you are a writer with a content writing agency in India, then I’m quite sure that you’d enjoy your work receiving attention and appreciation from its readers. You would want more and more people to stumble upon your content, read your work, and share it with others. And the only way you can achieve all this is through high-quality content. But, sometimes, even great content fails to get the required traffic. So, then what’s the lifeblood of your storytelling?

Blogging can help.

Increase web traffic through blogging

Business, Content marketing, Content writingLeave a comment

When blogging began, people used to express their thoughts in writing. Soon with the increase in the number of online users, companies identified blogs as an opportunity to communicate with online masses. Eventually, the use of search engines compelled companies to write blogs so that their content gets featured in search results and there are more visitors to their websites. Hence, now you see almost every other company website has a blog section. But simply having a blog section and writing a few blogs do not get you business. What you need are excellent blogs that will actually make people come to your website. So let us understand how you can write blogs that will increase your web traffic.

Content Marketing

Content Marketing Services to make your Business Successful

Business, Content marketing, Content writing, Digital MarketingLeave a comment

If you are a business that wants to scale up its operation with the help of content marketing, then you have arrived at the right place. You need content for your website pages and blogs, social media profiles, emails, white papers, research papers, and the list goes on. This is exactly what Spacebar does- creating content. We are a bunch of young minds typing our ideas for the success of your business. Here’s what we do.

Content Marketing Vs. Content Writing

Business, Content marketing, Content writing, CreativityLeave a comment

It is common to find a content writing agency in the major metropolitan areas of the world today. Such content writing agencies rely on the art of using words to achieve their commercial objectives.  They employ thousands of people who have good command over various languages. Content writing is of several kinds. Content marketing specialists serve purposes which are different from the purposes served by content writing specialists. To achieve success, content marketers use various measures.