Why have different strategies for B2C and B2B content marketing in India? The answer can be summed up in two words – The Audience.
The B2C and B2B audiences are worlds apart, and once you comprehend that, all your business communication, including content marketing, will change.
Content marketing in India has been steadily increasing in popularity. Don’t just take my word for it. Take a look at how many people in India have been Googling the term ‘content marketing’.
Do you think content marketing for businesses is all about blogging? Well, this is a common myth and not a fact. Blogging is just a crucial part of content marketing. Most entrepreneurs assume that they can convert visitors only through blogging. However, it is important to have a good B2B content marketing plan that includes a content marketing funnel.
Most startups always wonder whether they should invest their time and money into content marketing or just do it themselves. If you are one those who are willing to invest but are not sure, then you simply need to answer these simple questions before you consulting anybody – Do you have a website? If you don’t, should you have one? If you already have one, how do you plan to make it easily accessible to your potential customers? How do you plan to improve the ranking of your website on Google or any other search engines?
Many content writers involved in B2B content marketing do not really understand that a lot of research has to be done for simply coming up with content topics. I’ll give you a simple example for why this needs to be done. Let’s say I’m writing for a client who provides recruitment services. I can either write about “7 Hiring Mistakes HR Managers Make” or I could try a more trending “What’s new in Recruitment in the Insurance Industry?”
Digital marketing medium is thriving, with businesses constantly clamoring online to grab attention. However, small businesses are facing a challenge to make its presence felt within such stiff competition. Content marketing is one of the creative ways that every B2B marketer is adopting to garner attention.
Content marketing is a driving force behind any communication performed by a brand. When your audience is a B2B audience, then B2B content marketing is even more important to capture the audience with interesting information. If your brand is hoping to make headway into the market, you can learn from the other brands in the market on B2B content marketing.