Content Marketing in India is on the rise. With platforms like Buzzfeed, Vagabomb and Scroll hosting a readership of over a million, there is no denying that content marketing landscape of the country is evolving. According to a report by Octane Research, professional marketers identified content in helping them increase brand awareness, creating new audience engagement and assisting in retaining audience.
Creativity plays a significant role in making your content marketing campaign successful. Almost every business is into content marketing and so customers are bombarded with excess information. In order to stand apart from this clutter, your content should be unique and creative from your competitors. Here are 4 examples of companies having creative content marketing in India.
Content marketing in India has reached new heights over a period two decades since digital marketing gained traction in the world of technology and business. There is no doubt content marketing is favourable not only for the big and established organisations, but also for small companies and startups. It helps organisations build a healthy customer base.
Is it even possible for the businesses today, whether big or small, irrespective of the business sector they belong to, to succeed without having a content marketing strategy? The answer is “NO”, a big one! Content marketing is a prime aspect of digital marketing which helps in improving your online recognition and reputation.
As a startup, a well-designed marketing strategy is vital to establish your business. Most startups function on a tight budget, missing out on several advertising channels that large businesses benefit from. Determining a channel and strategizing funds in a way to make the most out of it is an approach to eliminate all your marketing woes. Content marketing in India has been a rage for some time now.
Why have different strategies for B2C and B2B content marketing in India? The answer can be summed up in two words – The Audience.
The B2C and B2B audiences are worlds apart, and once you comprehend that, all your business communication, including content marketing, will change.
Content marketing in India has been steadily increasing in popularity. Don’t just take my word for it. Take a look at how many people in India have been Googling the term ‘content marketing’.
Do you think content marketing for businesses is all about blogging? Well, this is a common myth and not a fact. Blogging is just a crucial part of content marketing. Most entrepreneurs assume that they can convert visitors only through blogging. However, it is important to have a good B2B content marketing plan that includes a content marketing funnel.
Most startups always wonder whether they should invest their time and money into content marketing or just do it themselves. If you are one those who are willing to invest but are not sure, then you simply need to answer these simple questions before you consulting anybody – Do you have a website? If you don’t, should you have one? If you already have one, how do you plan to make it easily accessible to your potential customers? How do you plan to improve the ranking of your website on Google or any other search engines?
Many content writers involved in B2B content marketing do not really understand that a lot of research has to be done for simply coming up with content topics. I’ll give you a simple example for why this needs to be done. Let’s say I’m writing for a client who provides recruitment services. I can either write about “7 Hiring Mistakes HR Managers Make” or I could try a more trending “What’s new in Recruitment in the Insurance Industry?”