Content marketing in India

Content marketing for architecture firms [Revised 2025]

Content marketing, BusinessBy Tristan Fernandes September 5, 2017 10 Comments

Gone are the days when architecture firms relied purely on the word-of-mouth to get more projects their way. In recent times, architecture firms have moved on from traditional marketing to newer and more dynamic ways of targeting their audience. With digital marketing being the buzz word in every industrial sector today, architectural firms are not lagging behind in adopting this fad. A lot of small and medium sized architecture firms are making full-use of content marketing strategies to attract potential clients.

Content Marketing for Restaurants

Content marketing, BusinessBy Tristan Fernandes August 23, 2017 Leave a comment

Today, the competition for restaurants in terms of serving outstanding food and advertising the brand is intense. In such a competitive era, the chances of facing disappointment and falling back are high. To overcome the competition, you need to focus on marketing efforts of your restaurant, cafe, or any kind of eatery. You must have an exceptional marketing strategy. When you sit down to sketch your marketing strategy for your restaurant, you just cannot miss out on content marketing.

What is B2B Content Marketing

Business, Content marketingBy Tristan Fernandes August 7, 2017 4 Comments

These days, there are so many terms floating around – content writing, content marketing, digital marketing. Throw in the B2B angle and we can raise the confusion up a notch. Let’s try and allay the doubts and dig more into B2B content marketing today.

Why B2B Content Marketing Works

Business, Content marketingBy Tristan Fernandes July 20, 2017 Leave a comment

Do you know why firms in India spend too little on content marketing? Well, it’s not obvious, but people in India always look out for concrete, immediate results. But as far as B2B content marketing is concerned, it’s an ongoing and a time-consuming process. You need to have enough patience to let the wind blow your sail.

Content Creation Tactics to Drive more Website Traffic

Content marketing, BusinessBy Tristan Fernandes June 27, 2017 Leave a comment

Who said you can only market content if you create it? That’s not true. You can market content relevant to your business website from other relevant sources too. But, if you desire to increase the number of visitors on your website, then you need to create content specifically for your website.

B2B content marketing in India

Business, Content marketingBy Tristan Fernandes June 23, 2017 Leave a comment

Okay, let’s start with the basics here, what is Content Marketing?

Content Marketing is adding good content (something that your audience wants to hear) to your marketing arsenal and using it to reach out to the largest number of readers that you can (Refer to our step by step guide on creating a content marketing strategy to understand better what the audience is).

11 types of Content Marketing in India

Content marketing, BusinessBy Tristan Fernandes June 23, 2017 Leave a comment

Many of us have actually been using content to market either our own profiles or the brands that we follow extensively on various social media platforms. This usually happens to those who use social media platforms on a regular basis but are unaware of the term marketing.

Challenges of Content Marketing in India for IT Firms

Business, Content marketingBy Tristan Fernandes May 30, 2017 Leave a comment

Globally, information technology firms are getting their big boys and girls to blog. Thought leadership has leaped out of printed marketing collateral and onto companies’ websites and LinkedIn pages. IT firms that are serious about content marketing in India are only now waking up to the possibility of generating leads or engaging with existing customer with the help of social media. And in doing so, they are facing several challenges.