When you plan a content marketing strategy for your company, the website is the first thing that might come to your mind. Almost every organization has a website which communicates with its audience and conveys information about the company.
Here’s what happened in the last 5 years.
Obama is re-elected as President for the second term,
Rover Curiosity lands on Mars, successfully.
Narendra Modi is elected as Prime Minister,
ISRO’s Mars Mission reaches Mars,
Trump becomes the President of USA
For those of us who are living in the 21st century, the immense power and far-reaching capabilities of the digital media are a known fact. One of the consequences of the growing power of this medium in metropolitan areas is that several budding and established writers have found a viable platform to pen content on a range of issues.
In social gatherings and in chance meetings, I couldn’t help but notice a relatively poor understanding of the profile of content writing in Mumbai. It’s hard to blame them; the profile of a content writer isn’t particularly easy to define; hence the uncertainty. Funnily enough, I myself struggle to explain the nature of my work…
Think you’d be a good content writer? Well, content writing is not an easy job. Every day brings a new challenge. The challenge of understanding topics, which they haven’t ever heard of, showcasing creativity in their content, to name a few.
Believe it or not, being a content writer is not some inherent talent that you’re born with. While content writing does require some art, here’s the truth – anyone can be a content writer, you just have to learn the right skills.
Any individual who writes for passion or makes a living out of it understands the difference between regular content writing and outstanding content writing. Fantastic content is not a buzzword that is spoken by everyone, in fact outstanding content is something that Google values.
Whether you are a large corporate or a small startup, having an online presence is crucial in times when people resort to the internet for all their answers. This is also why it is equally important to optimize your online presence (i.e., your website) for the search engines.
When you sit down to think of ideas and topics for your new blogs, the very first assistance you extend your hand towards is Google. You look up for the relevant set of words or keywords related to your business niche, and you find loads of articles and resources designed to spoon-feed you.
Writing is an art for some people; for others, it is an essential form of communication. Both require people to have adequate skills assisting them to convey better what they have in their mind. Improving their writing skills is essential for people as it helps them to communicate effectively with their audience.