B2B content marketing in India has always been looked upon as dry and boring. Not anymore. With the increase in social media use, businesses are becoming human again. Brands today need to find more viable ways to interact and engage their specific target audiences on social media, even if they are from the manufacturing industry.
Content marketing in India is a core marketing aspect that all businesses must perform – even if you are a small business. Content writing is an over-arching word that identifies different types of writing. The purpose of this post is to simply cover the top ones and understand how can it assist your content marketing in India.
The future of marketing is going to be all about content. Content is transforming the way businesses interact with customers, and customer loyalty and trust demand it. The rise of social media has only aided this progress, with customers including your business in their ‘social’ circle.
With the revolution of demonetization in the Indian financial system, the focus has shifted to digital utilization of funds. There is an increase in the number of online transactions, use of digital wallets, debit and credit cards, etc. However, despite these advancements, financial companies are still slow when it comes to adapting to digital marketing changes.
Content marketing in India is gaining widespread attention. This drives many businesses to ask the question, why content marketing? The answer is quite simple. Everything you see online is a form of content. Be it an attractive blog post or an interesting infographic. Therefore, right content marketing for businesses with an online presence is crucial.
Digital marketing medium is thriving, with businesses constantly clamoring online to grab attention. However, small businesses are facing a challenge to make its presence felt within such stiff competition. Content marketing is one of the creative ways that every B2B marketer is adopting to garner attention.
Content marketing is a driving force behind any communication performed by a brand. When your audience is a B2B audience, then B2B content marketing is even more important to capture the audience with interesting information. If your brand is hoping to make headway into the market, you can learn from the other brands in the market on B2B content marketing.
Most of us know how effective B2B content marketing is and the different benefits it offers. But, do we know that content marketing for businesses is not so simple? This type of marketing can be one of the biggest challenges for your business. The most common challenges that businesses struggle with when coming up with B2B content marketing strategies are:
With as many as 89% of B2B marketers using content marketing, the industry is booming. Most users find it easy to think of memorable and successful B2C content marketing campaigns, rather than B2B content marketing examples. This maybe because B2B content marketing is presumed to be dull and boring.
Content marketing can be simply defined as your quality of communication. It is not a separate medium by itself, rather effective B2B content marketing blends in and enhances your business communication. B2B content marketing is present when you build your website, run an email marketing campaign, build a social media presence, or launch an ad campaign. Your business needs content marketing and you should not avoid it.