Content writer in Mumbai vs copywriter in Mumbai

What’s the difference between a content writer and copywriter

Whether you are a fresher looking for a job as a content writer in Mumbai, a business looking for advertising content writing services or simply an individual in search for somebody who can help you write a speech or a report, you’ve probably wondered:

What is the difference between a content writer and a copywriter?

In fact, you have probably used them interchangeably in the past, too.

B2B content marketing video by IBM

B2B Content Marketing Case study: IBM

Before diving into the analysis of another efficient and prolific content marketing campaign, let’s start with a quick recap of our previous B2B Content Marketing Case Study on Cisco.

In our previous article, I tried to highlight the strengths of one of the most successful B2B content marketers across the globe namely, Cisco. And, one the key determinants of the triumph of their content marketing strategy was relevancy.

B2B content marketing in India listing for Spacebar

The problem with buying packages from online directories

Content marketing in India has competition. From online directory listing sites.

Earlier this month, I got a call from a popular online directory service that boasts of one of the biggest moviestars in India as being their brand ambassador. Now this directory is literally one that everybody has knowingly or unknowingly used at some point of time in their lives (unless you live in a cave).

B2C and B2B content marketing for real estates

Content marketing for real estates

For real estates, content marketing may seem like a new concept. In an industry where you constantly need to meet multiple clients and expect at least one closure at the end of the day, content marketing can be certainly useful. You may wonder what does content marketing has to do with real estate. How can this concept of content marketing benefit your business? To answer your questions, continue reading.