What Your Digital Marketing Plan Should be like Until a Vaccine is Developed The strong wave of COVID-19 has hit almost all the industries. After months of lockdown, the “unlock” and “begin again” situations resemble a silver lining to the dark clouds that we were covered with. Central and State governments are lifting the lockdown…
Among all the channels that are available for B2B content marketing, email is probably the most underrated. Many businesses fail to understand the impact a well-executed email marketing strategy can have on lead generation, sales, and profits. If you’re reading this article, chances are you’re not one of them.
When it comes to creating blog posts that reach a significant number of audience, bloggers and people at any content writing agency would probably advise you to have an account on WordPress. WordPress is a content management system (CMS) that runs on PHP and MySQL database servers. The versatility of WordPress makes it an open platform for creators around the world as it supports websites that are for blogs, e-commerce, business websites, news websites, musicians, celebrity pages and many more. More than 30% of the websites on the internet are being run by WordPress. WordPress offers its hostings for free. WordPress websites are based on the templates provided by the CMS but the possibilities of customizations are abundant on WordPress.
A planned content distribution tactic acts as a strategic guide to help your organization disseminate your content and maximize its reach to your audience. Publishing content regularly keeps your website active with fresh content. The content along with a plan will assist you to reach the right audience at the right time and steer them to take desired actions on the page. Read to know the 4 methods you can implement to plan a content distribution tactic.
Before I started working for a B2B content marketing agency, I thought good writing was all it took to rank articles on Google’s first page of search results.
I used to think SEO and PPC are pointless mumbo-jumbo thrown around by the SEO team to confound their bosses and ensure they aren’t deemed surplus to requirements.
All I knew about SEO (Search Engine Optimization) was that it is the process of making your content rank at the top of Google’s search results. And that PPC (Pay-per-click) is an advertising model where you pay for every time someone clicks on your promoted content or online ads.
When I started my career in B2B content marketing, I found out that they were exactly what I thought they would be — minus the pointless-mumbo jumbo bit.
Turned out, SEO and PPC are, in fact, among the most important aspects of content marketing, secondary only to the quality of the content you put out.
Search engine optimization and pay-per-click advertising are two sides of the same content marketing coin. They are different ways to achieve the same objective — delivering your content to the right target audience.
So, how do they differ?
In the old days, even before the radio waves were discovered, which are now like the dark ages for us millennial populace, the social media which we know today was just the word of mouth and paper parchments. People persuasion, which we now take up to our Twitter profiles, used to happen through people who were known as heralds – the people standing on the pedestal with the common event calendar and announcements from the crown. Businesses would pay them every time they brought in something new for the masses. The heralds or influencers would then reach the people for them. While some would flock to the store, others would turn a deaf ear. The only measurement of ROI on the herald was the amount earned on the day the herald spoke. Although there was no need for further details, measuring your influence would have been easier back then. Today, the influence has been loaded up on social media for business and your audience has a lot of ways in which they react to your message for them. So how do you know if you’re doing well when you’re the herald yourself?
Social media for business is used by entrepreneurs to promote their content and facilitate increased customer engagement with their company. If you consistently post on social media to build your brand, it may be necessary for you to keep a few things in mind first.
“Exasperating farrago of distortions, misrepresentations & outright lies being broadcast by an unprincipled showman masquerading as a journalist”
What you just read is one of many Shashi Tharoor’s tweets that showcases his vocabulary. Tweets like these have captured the attention of many people online. But, using such words in your blogs may not help you get your audience’s attention!
When I started working as a technical writer in a content writing agency, I used to include heavy and complex words in my blogs. But my seniors explained to me why my approach was wrong. Now, while writing technical content, I use contextual vocabulary that’s necessary, but I avoid words that would make my sentences complex. Hence, I ensure that my blogs are simple yet professional. Using heavy words can affect the readability of your blogs and affect the power of your messaging.
Are you reading this? Oh yes, you are; but why? Don’t you directly want to jump to the body of this article and educate yourself with why introductions of blogs are so crucial? You sure want to do that. But you also want to read the story or extra information I am (or I ain’t) providing in the article. That’s exactly why introductions in your blogs are a must. That’s exactly why any content writing agency stresses so much on crafting an awesome introduction for every blog they create. But that isn’t it.
If you’re here looking for a sure-shot secret formula to get your next Facebook post to the top of every user’s news feed, then I’m sorry to tell you that you’re at the wrong place.
But you know where you’ll find it, though?
N-O-W-H-E-R-E.
That’s because it does not exist.
And you probably already know that if you’ve had any experience using social media for business. While there is no guaranteed way to propel your posts to the pinnacle of Facebook fame, there are a few ways that can increase the likelihood of your posts reaching a large section of your target audience. And it all boils down to something put quite beautifully by my favorite smart person from history, Benjamin Franklin (probably),