Square's B2B content marketing

3 examples of B2B content marketing

The use of content marketing is only going to increase in the future. In fact, many businesses have started B2B content marketing and excel in creating an effective content strategy to achieve their business objectives. The advantages of B2B content marketing are long-lasting and thus, allow firms to take their businesses to the next level. Here’s a look at some of the best B2B content marketing strategies adopted by firms.

Content marketing in India for IT

Challenges of Content Marketing in India for IT Firms

Globally, information technology firms are getting their big boys and girls to blog. Thought leadership has leaped out of printed marketing collateral and onto companies’ websites and LinkedIn pages. IT firms that are serious about content marketing in India are only now waking up to the possibility of generating leads or engaging with existing customer with the help of social media. And in doing so, they are facing several challenges.

content marketing can be modified

Content Marketing in India for Small and Medium Scale Businesses

Businesses –  whether small or large, cannot survive without having an online presence. In this digitized world, an online presence means your business has a digital store and you can reach out to customers. But, a mere presence on the internet with a website or social media pages won’t suffice. While having a website or social media pages seem beneficial, what makes it lucrative is the content. Content marketing in India is not a new concept.

Content marketing in India for SaffronStays

3 steps to start Content Marketing in India for Hotels

There are two reasons you are reading this article.

You operate a hotel
You want to use content marketing to increase the brand awareness and in turn, increase sales
And that’s why you are looking to content marketing to help. Content marketing, if done right, not only increases brand awareness and sales, but it also builds a relationship with customers. All of this makes content marketing in India for hotels crucial.

HR social media marketing

3 benefits of Content Marketing in India for HR firms

HR firms have been striving to increase their brand visibility to attract top talent. The rise in competition for hiring talented employees has forced companies to actively promote their company as a desirable place to work in. Most companies in India are yet to recognize the potential of content marketing for their business. Social media and blogs have become a pertinent tool to increase engagement. HR firms in India are slowly realising the innumerable benefits of using content marketing to reach their target audience.