How many times have you tried to figure out the difference between marketing and advertising? Tricky topic, right? There is a small yet major difference between these two terms, which most of us are unable to identify. Even if you reach out to experts in search of the exact difference, no two explanations would be alike.
In the past few decades, the internet has proven to be beneficial for many businesses. It offers them with immense opportunities to connect with the world, spread brand awareness, all in a cost-effective way.
Instagram, with the option to have a business profile, has opened gates for brands to promote themselves in a novel, graphic style. By bringing in a culture that relates your pictures to your lifestyle, it has altered both, the social and professional aspects of a business.
After the Cambridge Analytica disclosure and the consequent #deletefacebook campaign, people expected Facebook to lose popularity and spiral into oblivion. However, according to the first quarter results released by Facebook for 2018, its user base has continued to expand and has crossed 2.2 billion monthly active users, indicating a 13 percent annual increase.
Just about anyone can write content. But, not everyone can write quality content. To understand what we mean, let us learn what separates quality content from passable content.
Online marketing is at its peak with a number of businesses running in the race to make their brand stand out on the internet. And why not, today a majority of the masses use the internet. This has made online marketing a necessity more than a choice for businesses.
Content writing is a daunting task as you need to put yourself in different shoes and provide valuable information to distinct sets of audiences. But when you can’t put your knowledge and thoughts in grammatically correct forms, all your efforts may drain down the river like the waste.
It is a fortunate time to be a content writer in the 21st century as several companies in the world are hiring writers to create content for promotional, commercial and academic purposes. An efficient blogger needs to avoid making certain errors to ensure that his blogs become popular and respectable.
Not every PPC or pay-per-click advertising campaign is a success. In fact, I’ll go as far and say most PPC ad campaigns don’t meet their full potential Not only does an unsuccessful PPC campaign result in lost sales opportunities by the way of lost leads, an unsuccessful PPC campaign also means your entire account suffers.
Have you invested in B2B content marketing in India? Do you think just because you have a good content, you aren’t making any mistakes? If yes, you need to stop and take a closer look.