If you’re a business owner looking for cost-effective ways to promote your offerings, then using social media for business is an absolute no-brainer. In fact, with millions, if not billions, of people using social media for communication, information, and entertainment, social media marketing is one opportunity you cannot miss out on if you want to…
Be it an individual or a business, the written words play an important role in conversing with the world today. Digital businesses and social media relations for the same necessitate the creation of precise and creative online content to connect with the maximum audience. In India itself, there are a lot of content writing agencies that help businesses with content for their ventures. Spacebar is one such content writing agency in Mumbai, which helps businesses deliver “clear thoughts” through various forms of content, which include but are not limited to
Consumers are getting smarter. A catchy tagline or a well-made advertisement studded with celebrities doesn’t help in selling products as well as it did before. People want to know more about a product and the brand that’s selling it before they buy. And that, probably, I feel is the reason for the growth of content marketing in India, and the world in general, too. But as the practice and efficacy of content marketing continue to grow, content marketers do face certain challenges, in addition to the perpetual challenge of creating content that is not as pushy as an ad, yet not as dry as Facebook’s privacy policy. Read on to know what those challenges are and how to go about addressing them.
Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.
I work as a technical writer for an organization that specializes in content marketing in India. Based on my experience of writing multiple tech and non-tech articles, I can confidently say that there are key differences between the tech and non-tech articles. One of the most significant things I learned after becoming a technical writer is that I needed to be well informed about various technologies, how these technologies work, and their applications. To write an effective technical article, you must also do what I did religiously – reading and analyzing various technical articles published by popular sources such as Techcrunch, Forbes, Business Insider, Medium, and Digital Journal. In addition to reading, you should also consider the following tips for writing interesting technical articles:
Social media platforms have built virtual communities allowing users to be expressive about their demands, thoughts, and feedback through various content formats like images, blogs, videos, etc. You can always use certain social media tools to create content with zero errors!
There are quite a few apps that help in social media efforts. These tools make social media for business a cake-walk! Tools make it easy for marketers to analyze, edit and revise their content. This is necessary to have fewer errors in your well-written article. Let’s take a look at some of these tools that ease the management of your social media pages
Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand’s reputation.
Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe.
Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.
As writers, we tend to continuously go through a series of phases that impact the way we pen down our thoughts. While this may be okay when you have to simply write for yourself, but in the world of professional writing, you seldom get the chance to put down free-flowing thoughts. Most of the times, you work with a client brief and are forced to channelise your thoughts in a particular direction. And it is during such times that every content writer goes through different challenges and experiences. Here are some of the things every content writer goes through:
“Whether you are launching a startup or leading an established company, you must start establishing your social media presence if you haven’t already”. This quote by Richard Branson, an English business magnate, philanthropist, investor and author, clearly describes how important social media presence is in this era. Almost all the businesses are leveraging social media to help their business grow. So it is safe to assume that if you aren’t visible on the internet, you are invisible to the world.
A content writer must find ways to write about complex subjects in a simplistic way just as they find creative ways to make boring topics exciting. If you’re looking to embark upon a content marketing campaign, it would help you to understand how content writing companies such as ours go about juggling styles to write for diverse audiences.