Content Marketing in India

Difference Between Content Writing and Content Marketing in India

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Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

A synopsis writer is required to watch each and every episode thoroughly!

The Importance of Synopsis Writing

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The products existing in the market have a descriptive value attached to them. Anything that is acquired needs to have a certain level of excitement attached to it for the consumer. After all, isn’t the consumer the most important aspect even for creativity to see the light of the day and be appreciated? Whether it is a necessity or a luxury, the market has varied products to offer. Before the touch and feel or even word-of-mouth, there are the requirements of catching the eyeballs and of having the presence felt in the market. A synopsis is one such important tool, which is used for marketing a product with the help of synopsis writers.

TV Synopsis writer

Steps to Train Synopsis Writers

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It is a habit for many of us to read the episodic synopses of our favorite TV shows on TV screens. Some of us go to the websites of TV channels to read their synopses. Another option used by a few is to open the apps of these TV channels and read the episodic synopses there. There are a few companies in the world, which specialize in churning out episodic synopses for a whole host of TV shows. Have we ever wondered who is responsible for writing episodic synopses? Have we ever pondered what goes into the process of training people for writing episodic synopses?

Content Writers in India

5 Things Content Writers in India goes through

Content marketing, Business, Content writing, Creativity, Research1 Comment

As writers, we tend to continuously go through a series of phases that impact the way we pen down our thoughts. While this may be okay when you have to simply write for yourself, but in the world of professional writing, you seldom get the chance to put down free-flowing thoughts. Most of the times, you work with a client brief and are forced to channelise your thoughts in a particular direction. And it is during such times that every content writer goes through different challenges and experiences. Here are some of the things every content writer goes through:

Website content helps the website look complete.

Web content you need on your website

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“Whether you are launching a startup or leading an established company, you must start establishing your social media presence if you haven’t already”. This quote by Richard Branson, an English business magnate, philanthropist, investor and author, clearly describes how important social media presence is in this era. Almost all the businesses are leveraging social media to help their business grow. So it is safe to assume that if you aren’t visible on the internet, you are invisible to the world.

Content writing requires you to experiment with different writing styles

Juggling Styles and Writing for Diverse Audiences

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A content writer must find ways to write about complex subjects in a simplistic way just as they find creative ways to make boring topics exciting. If you’re looking to embark upon a content marketing campaign, it would help you to understand how content writing companies such as ours go about juggling styles to write for diverse audiences.

Social media for business is important

How often should you post on your social media profiles

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When compared to conventional marketing media (e.g., TV and print), social media offers added advantages to businesses, such as a wider audience, the ability to get real-time feedback, and the ability to change marketing content quickly based on the feedback received. However, social media also gives the audience more control over what they see. The audience can easily unfollow your page if they don’t like what you’re doing, and when they do that, you lose potential customers, isn’t it? Thus, unless you want your follower-base to stay limited to close family, friends, and a bunch of inactive (or dead) social media users, it is crucial to have a well-planned strategy when you use social media for business. You must thoroughly consider what, when, how much, and how often to post on social media in order to build a healthy following. This article will tell you the ideal frequency you should maintain while posting on different social media platforms to achieve your marketing goals.

A content writing agency needs thorough research!

How to research before writing blogs?

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Okay, if you have landed here searching on ‘how to research before writing blogs,’ then I can safely assume that you are a writer or aspire to become one. Working at a content writing agency for quite some time now, I feel that I’m at a good place to help you start with your research. But, before we get started, let me warn you that research is a game of patience. Don’t let anxiety or boredom get the better of you. The ultimate aim of any writer is to create quality content that will capture the hearts and minds of its readers. And this, I bet you can’t half do without proper research. As Maya Angelou has said,

Spacebar is known for the unity among its employees

Spacebar’s First Offsite – Done Right!

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on its first ever offsite trip to YMCA, Nilshi. It took a lot of efforts by Alpana and Swati (Our Human who manages the Resources) to make it happen. So what compelled Alpana to take her monkeys into the jungle? Well, Spacebar completed five years of saving the world from bad content and to mark it as a special year, she decided to take the monkeys into the greenery and teach them a couple of things. Now with only one human (Swati) and Alpana herself to manage the monkeys, they needed a third set of hands. Now that’s where Carlos (YMCA instructor) steps in. With Carlos on board or rather a bus, the Spacebar team set off for their first ever offsite training.

The different aspects of a content writing agency.

What things you need to consider before publishing your blog post?

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Blogging is not merely about writing good content and publishing it. Any content writing agency will solely agree upon the fact that there’s quite a lot that goes into blogging and as a blogger, you will be forced to wear a bunch of hats! So, you may be the only person creating, editing and publishing your blog post. Now, before you publish your post, there are several factors you need to consider to make your blog more clickable! So, it’s not just about the content in your blog posts that will get you more clicks but also the way you publish it. With so much on your plate, you need to plan a checklist of things to avoid errors before you consider publishing the post!