B2B Content Marketing Trends for 2017

Content marketing for businesses today is crucial. Hence, the need for creating a B2B content marketing strategy is constantly growing along with its benefits. So, here are some predictions for 2017 on content marketing trends that you need to keep in mind before having a strategy in place.

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Difference between B2C and B2B content marketing

The core concept of content marketing is to deliver value to its target content. Even though terms B2B and B2C content marketing appear to be similar, its marketing strategies and tactics differ greatly.

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How to Create B2B Content Marketing Strategy

Once upon a time, content marketing was only used by smart marketers as a secret marketing tool. Today, every business, big or small wants to avail this secret weapon. That’s why organisations must have effective content marketing strategies in place to stand.

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4 reasons your business needs content marketing

Have you ever come across a website that is entirely bland and has insufficient information? What was your reaction? Did you leave the website in agony or did you move on to check their other pages if they were reliable? It’s a human tendency to feel lost or get annoyed when you’re not given the right information.

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3 Brands that Use B2B Content Marketing Successfully

Content marketing - if your business is not doing it, you are losing out on customers. This is a powerful method of giving your business a big boost across multiple platforms. Content marketing for B2B business requires a different playthrough. Probably the best way to learn and understand how to execute B2B content marketing is to learn from others.

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Benefits of content marketing for businesses

How do you start marketing your business? What type of marketing works the best? Which marketing tool doesn’t work well with your business? If you’ve had these questions in mind for quite some time now, then you must have definitely heard about ‘content marketing’. Although content marketing is not a new concept, it can be something new to you if you haven’t considered it yet.

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Future of B2B Content Marketing

In the mid 1990s, access to the internet introduced the umbrella term ‘online marketing’. The early 2000s revolutionized the way people and businesses connected with each other as social networks were born. The late 2000s witnessed the world of content strategy whirl around smartphones. The game, therefore, has never been dull and mundane. And this is especially true for B2B content marketing.

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5 ways to do effective B2B content marketing

Content marketing is all concerned with the creation, processing and distributing valuable content to the target audience. The target audience can be individual consumers or businesses. The content that you develop should be useful in attracting, acquiring, engaging and eventually, converting the prospect into a sale. Today, there is an increasing demand for creation of B2B content marketing strategy to achieve the desired results.

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B2B Content Marketing Trends to Watch Out for in 2017

Content marketing institute’s recent report provides an insight into the current state of B2B content marketing as well as how successful content marketers do things differently. There is no doubt that content marketing is an evolving discipline. The reports show that content marketing is flourishing; with as many as 89% of the B2B marketers using content marketing.

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The future of content marketing

In April 2013, I started Spacebar with just one employee. Today, we are 9 people in office and I hope to grow larger. We have gotten thus far with no real sales team. It's now time to get aggressive with sales and increase market share. Our initial competitors were freelancers. Now, we have started competing with other small agencies. The future is Artificial Intelligence.

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