What you should know about IGTV

Every time I update the apps on my smartphone, I am astonished to see the same apps with more attractive interfaces, fewer bugs, and newer features. A few days back, when I opened my Instagram account, I was astounded to see a new avatar of Instagram. Instagram had come up with IGTV (Instagram TV) for us! I was curious to learn how this new feature would make Instagram more fun for individuals and more profitable for businesses. We’re aware of how numerous brands are making the most out of social media for business, but I was confused as to how IGTV will help in this direction. Hence, after thorough and in-depth research, here’s what I found out about IGTV:

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Latest trends in social media

The growing popularity of social media for business has helped companies to reach and influence their target audiences better than ever before. Today, every other business that comes into existence has a team deployed to handle social media activities. Social media marketing has helped companies reach the apex. But, if you think that being present and being active on these platforms is enough to create brand awareness, then think again! Businesses not only make optimum use of social media platforms, but they also leverage the latest social media trends to their advantage to boost brand recognition. In this article, we’ll share some social media trends doing rounds in 2018.

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Best and worst time to post on social media platforms

Social media has come a long way from just being a form of communication between friends to a full-fledged platform to promote your business. The plethora of options and platforms it provides has made social media for business a very viable and cost-effective option. From simply being a medium to connect with other people.

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B2B content marketing in India: Biggest content marketing mistakes

Have you invested in B2B content marketing in India? Do you think just because you have a good content, you aren't making any mistakes? If yes, you need to stop and take a closer look.

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Do’s and Don’ts of Social Media for Business

Before you get into this article, you need to understand what social media is. Social media is not just Facebook, but a comprehensive collection of online channels of communication which brings together the masses and enables them to share images, videos, messages, etc.

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Best way to use Facebook for Business

Facebook has become such a go-to place for most of us today, that the whole distinction between Facebook for personal use versus Facebook for business seems to have just lost relevance. You got to talk about something, anything, nothing, just go to Facebook.

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Why Should You Start with Digital Marketing?

Digital marketing for business is a form of marketing done using digital platforms. It majorly makes use of different digital channels such as mobile marketing, email marketing, social media marketing, search engine marketing, SMS marketing, etc.

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Social media for business: social media mistakes businesses should avoid

Today, social media has become a popular medium for people and businesses to share their views and connect with each other. Businesses are using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram, Snapchat, and several other platforms to engage with their audiences.

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5 tips to get started with social media

So, you have decided to start with social media marketing for your business. What a smart decision! But do you know where do you begin? If you are unsure, you’ve landed at the right place. We can help you in starting off with social media, creating a well-planned social media marketing strategy, and getting the most out of it.

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Content Marketing in India for Small and Medium Scale Businesses

Businesses -  whether small or large, cannot survive without having an online presence. In this digitized world, an online presence means your business has a digital store and you can reach out to customers. But, a mere presence on the internet with a website or social media pages won’t suffice. While having a website or social media pages seem beneficial, what makes it lucrative is the content. Content marketing in India is not a new concept.

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