Social media for business

How can B-schools use Social Media to Engage with their Students?

Digital Marketing, Social MediaLeave a comment

To be more relevant and trendy in today’s digital world, educational institutes are now spending a considerable budget for social media marketing. During this time of the year, B-schools around the country are bustling for more admissions. There has been a serious effort on the path of B-schools to increase brand presence and target the ever-growing number of prospective students on social media. So, the challenge here is how could your B-school stand out among the rest? What could you do differently to engage and attract students? Some may say that B-schools should be active on social media. Yes, that’s true, but apart from being active, you also need to have engaging posts that address prospective students, current students, and alumni all at one place! Social media for B-schools allows you to do exactly that.

content writing agency

5 Tools a Content Agency Must Use

Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

If you have worked as a content writer with a content writing agency, then you may be well aware of the different content tools that are used. These tools are extremely beneficial and almost every seasoned content writer would prefer using at least some of them if not all. The tools that are used by content agencies usually consist of writing tools, plagiarism checker tools, social media tools, SEO tools, etc. Let’s take a look at them in detail.

content writing services

7 Things to Avoid While Writing a Wikipedia Page

Business, Content marketing, Content writingLeave a comment

Wikipedia is an online encyclopedia and most of the Wikipedia pages often get featured in the search result. It is, in fact, a common source of information among the masses for years now. But did you know that this encyclopedia is actually created with the help of millions of users just like you and me? Wikipedia was started by Larry Sanger as a non-profit project to make information easily available to the masses. It is a simple platform where you can make an account and provide information for any given topic. This information is further edited by the selected editors of Wikipedia to ensure that the quality of information provided is accurate.

Content for website helps in getting good reviews

Why do E-Commerce Websites need Blogs?

Business, Content marketing, Content writingLeave a comment

The digital era is here. Characterized by modern-age technologies, this era has enabled the new generation to get every service they need almost instantaneously. With several sectors realizing the fact that the Information age is truly customer-centric, they have transformed (some are still striving to transform) their business to make it readily available to their customers. In the pursuit to stand unique among their competitors and create a powerful brand identity, enterprises have started to focus on launching e-commerce websites. Amidst everything, out of nowhere, the concept of blogs have popped up. Not knowing how exactly blogs connect to e-commerce websites, a majority of companies are actually bewildered. What is the need for content for websites that deals with online purchases, how will blogs attract potential customers, do we need to upload blogs every month, and many such queries invade a business executive’s mind lately.

Content marketing services

The Importance of Having a Content Calendar

Uncategorized, Business, Content marketing, Content writing, CreativityLeave a comment

Content marketing can be a highly potent tool for you as a business owner to gain recognition among your target audience and build a following of leads and customers. However, you should realize that it isn’t just a one-time project but a continuous, sustained process. You must ensure that regardless of the type of content you decide to use — social media posts, email newsletters, or blogs — you must frequently and continuously communicate and engage with your audiences. However, unless you happen to run a content marketing services firm yourself, creating and publishing content would only be at the periphery of your core business operations, as most of your time, attention, and resources would be directed towards delivering quality products and services. Thus, like any other non-core function, you must plan and try to automate your content marketing activities. And a content calendar should form the foundation for your content marketing plan.

Content marketing services create slide based content too!

5 Platforms to Publish Your Content

Business, Content marketing, Content writingLeave a comment

Content is often misunderstood as blogs only. But apart from blogs, there is a lot to content. According to Wikipedia, content is “something that is to be expressed through some medium, as speech, writing or any of various arts”. Once the content is created, you need to publish them so that your content gain visibility. In this article, I have mentioned 5 platforms where you should publish your content.

Cognitive biases that you should be aware of

3 Cognitive Biases Every Content Marketer Should Know and Use

Business, Content marketing, Content writing, Digital Marketing, ResearchLeave a comment

As humans, we love to think of ourselves as conscious, self-determined beings. We tend to believe that our actions and decisions are solely driven by our will and reasoning. But as research continues to reveal, we may not be fully in control of our decisions. That’s because most of our decisions are influenced —to varying…

Content marketing in India for generation Z

Capturing the Attention of Gen Z with Content Marketing

Business, Content marketing, Content writing, Creativity, Digital Marketing, Social MediaLeave a comment

India’s Gen Z population is predicted to reach 472 million in 2019 according to the analysis by Bloomberg. This has forced the specialists of content marketing in India to upgrade its game in gaining the even shorter attention span of the Gen Zers than the millennials. Even though the millennials are the largest living generation,…

Content marketing provides you the ability to have better close rates.

Content Marketing is the New ‘IT’ Thing and here’s why!

Content marketing, Content writing, Digital MarketingLeave a comment

As a content writer, I have come across this one phrase over and over again! The phrase that I am referring to is very common in the digital marketing industry and that is- “content is the king”. You can actually do a Google search for this phrase and find thousands of other bloggers using the very phrase time and again. But do you know why this phrase is still in vogue? BECAUSE IT’S TRUE! Content is, in fact, the ruling king and seems like it is going to be ruling for a long time until something really ground shaking comes along and de-thrones it. But do you know what makes it the king? Well, here are some stats that explain what makes content the king.