B2B content marketing in India has always been looked upon as dry and boring. Not anymore. With the increase in social media use, businesses are becoming human again. Brands today need to find more viable ways to interact and engage their specific target audiences on social media, even if they are from the manufacturing industry.
Question Your Way Into Content That Converts When I first started with B2B content creation, I used to think, “I got this.” Right after the first meeting, it felt like I knew exactly what the client needed and where to take the content. So I went ahead and submitted the first draft based on my…
Shared Hosting for Bloggers: Top Service Providers in 2025 It is essential to select the right blog hosting service, whether you are a beginner looking for a hassle-free setup, someone willing to learn without coding skills, or someone planning to grow your blog. Due to the popularity of online blogging, it can be difficult to…
Your Guide to Creating Thought Leadership Content Thought leadership content is constantly sought after in the world of B2B communication and B2B content building. Why? Because good thought leadership content is read by people who are experts in the field. They already know the ins and outs of the industry and they are looking for…
Navigating Challenges in SaaS Content Marketing So, it is really not surprising that 75% of the SaaS companies plan to increase their content marketing budgets in 2023. In fact, 65% of them already spend more than $3000 on content marketing every month. But why do these companies need to invest so much in content marketing…
Role of Influencer Marketing in Content Marketing Discover the role of influencer-generated content in content marketing and its power in amplifying brand reach, engagement, and credibility. Content marketing has helped many businesses to increase their customer reach and brand awareness. It has helped marketers connect and engage with their target audience meaningfully. With the rise…
Swipe Some Creative Ideas to Fight Your Creative Block! Have you ever struggled to come up with fresh ideas for your project when staring at a blank screen? Or perhaps you’ve spent hours trying to get a design or piece of prose to click? With the minutes and hours ticking by, there is not a…
When it comes to creating blog posts that reach a significant number of audience, bloggers and people at any content writing agency would probably advise you to have an account on WordPress. WordPress is a content management system (CMS) that runs on PHP and MySQL database servers. The versatility of WordPress makes it an open platform for creators around the world as it supports websites that are for blogs, e-commerce, business websites, news websites, musicians, celebrity pages and many more. More than 30% of the websites on the internet are being run by WordPress. WordPress offers its hostings for free. WordPress websites are based on the templates provided by the CMS but the possibilities of customizations are abundant on WordPress.
I see the potential bias in my answering this question, since I run a content writing agency (one of the best ones in Mumbai, if I may say so myself, cough cough). So, let me attempt to remove some of the sharp edges of that bias by using the ever so credible Google as my trusted partner. I love examples, so in this blog post, I’ll use real-life Google search results to explain to you why blogging is still extremely relevant, under what circumstances, and what’s in store for the future.
Today, in this digital world, businesses know that to resonate with their target audience, the best ever platform is social media. While social media allows brands to get a lot of customer engagement and increase revenue, it can also negatively impact customers resulting in higher customer attrition rates and lower profits if not used correctly. It doesn’t even take a second for customers to unfollow a brand’s social media page. Hence, it is important to make use of social media platforms in a way that attracts customers and does not leave them unsatisfied or unhappy. But how to make optimal use of social media for business? Well, there is actually no magical formula. While posting something on social media platforms, brands should consider its quality and quantity, both. And what does that mean you ask? Let’s brief you on that.