Content Marketing in India

Difference Between Content Writing and Content Marketing in India

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Are you reading this in the newspaper? Exactly. The whole world is online and looking at stuff they either have some interest in or have no idea about at all. The web is an ever flowing river of content. Everything you see, read or listen to on the internet is a different category of content. There is content for sales or advertisements, content on awareness about a certain social issue, campaign content and many more. Writing or creating content is a creative process and content writers are people who engage their creativity into making credible content that brings the reader to a predefined destination or experience. But, content doesn’t sell itself and content writers are not salesmen either. That’s where the broader umbrella of content marketing comes in. Content marketing in India is fast becoming a sought-after service, and its important for businesses to understand how it is different from content writing.

Things to Consider When Writing Technical Articles

Things to Consider When Writing Technical Articles

Content writing, Blog post, Content marketing, Creativity, Digital MarketingLeave a comment

I work as a technical writer for an organization that specializes in content marketing in India. Based on my experience of writing multiple tech and non-tech articles, I can confidently say that there are key differences between the tech and non-tech articles. One of the most significant things I learned after becoming a technical writer is that I needed to be well informed about various technologies, how these technologies work, and their applications. To write an effective technical article, you must also do what I did religiously – reading and analyzing various technical articles published by popular sources such as Techcrunch, Forbes, Business Insider, Medium, and Digital Journal. In addition to reading, you should also consider the following tips for writing interesting technical articles:

5 Content Marketing Tools for Business

5 Content Marketing Tools for Business

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Content marketing in its purest form is the method of creating and publicizing or advertising content or material that helps in increasing and improving a brand’s reputation.
Several organizations consider content marketing in India as a mere option for them to grow their business. In fact, business should start with content marketing as it is one of the best ways to generate leads in the digital universe.
Now you might be wondering how you should go about with content marketing and what all you would require to kick-start or maintain your content marketing campaign. Here are 5 tools that will surely help you in your content marketing process.

The different aspects of a content writing agency.

What things you need to consider before publishing your blog post?

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Blogging is not merely about writing good content and publishing it. Any content writing agency will solely agree upon the fact that there’s quite a lot that goes into blogging and as a blogger, you will be forced to wear a bunch of hats! So, you may be the only person creating, editing and publishing your blog post. Now, before you publish your post, there are several factors you need to consider to make your blog more clickable! So, it’s not just about the content in your blog posts that will get you more clicks but also the way you publish it. With so much on your plate, you need to plan a checklist of things to avoid errors before you consider publishing the post!

Synopses writing is applicable for TV shows.

How to write episodic synopses of TV shows

Business, Content marketing, Content writing, Creativity, Digital Marketing, Synopsis writingLeave a comment

Shows in different languages are telecast on TV channels in different parts of the world. Many people in this world like to pass time by watching these TV shows. The episodes of these TV shows are integral parts of their daily lives. To make the process of watching these TV shows more enjoyable and to attract more viewers, certain agencies have started hiring candidates to write TV show episodic synopses. Writing TV show episodic synopses is a niche field currently and is controlled by a few major companies. Synopses are written for drama-based TV shows and for non-fictional ones. These synopses are used by DTHTV service providers for their set-top boxes and also by entertainment channels on their websites and social media platforms.

Snapchat can be used as a tool for social media for business.

4 Snapchat features for business

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Snapchat is a social media platform that allows its users to share posts that last for less than a day. This application has created a tremendous buzz amongst the teenagers and millennials. Apart from the youngsters, the older generation is also adapting to this platform. Although Snapchat is a brilliant platform for sharing images and having fun conversations, companies can also leverage this social media platform for business purpose to make the most of their marketing strategy. Here are 5 Snapchat features that businesses can use to boost their online marketing efforts.

A content writing agency in India must write for the lazy readers.

6 Rules of Web Content Writing by a Content Writing Agency in India

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Stork, the owner of an e-commerce website that sells spices and sauces, was frustrated with the plummeting sales of his products. His brand has a digital presence on Instagram, Facebook, LinkedIn, Twitter, and Pinterest. But the return on investment or ROI on his digital efforts were disappointing month after month.

Social media for business.

How can a small business take advantage of memes

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2016 was a crazy year. It was a year of upsets and unlikely victories. Portugal won the Euros by defeating the favorites France, Leicester City won the Premier League for the first time in their 132-year long history, Donald J. Trump won the US presidential elections by edging past the crowd favorite Hillary Clinton, and here’s an interesting one – memes overtook Jesus in terms of online search popularity. Although the savior of humanity has regained his superiority in this meaningless online race since then (as he should, rightfully), the popularity of memes should not be ignored, especially if you’re the owner of a small business or an entrepreneur who uses social media for business.

Synopsis writing can often be time-consuming.

Synopsis Writing: Issues and Solutions

Business, Content marketing, Content writing, Digital Marketing1 Comment

Synopsis writing is a tool that has been used for a long time to communicate one’s thoughts in a nutshell. Digital platform has opened the gates of a far-reaching vision in the world of synopsis writing. With ever-increasing options and too little time at our disposal, zeroing down is simpler when the gist is just a click away. A synopsis is nothing but a marketing device to entice the consumer to savor one’s product. The skill of synopsis writing is being explored by many and in the process is becoming a specialized field. So, it becomes imperative to analyze and implement the key elements that go into making a synopsis attention-grabbing.

Content writers produce content that is SEO-friendly.

5 reasons why SEO Gurus need Content Mantris

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Online marketing is a large umbrella under which you will find different concepts such as content marketing, affiliate marketing, search engine optimization, etc. Out of these, SEO is one such concept that is very comprehensive. This is the reason why there are agencies who specialize in providing SEO services. But in their process to optimize websites for search engines, SEO agencies forget the importance of aligning their strategies with a content agency for optimum results. So to clarify this, here are some reasons why SEO agencies should consider working in collaboration with content agencies.