3 Types of Posts You Should Avoid on Your LinkedIn Business Page

3 Types of Posts You Should Avoid on Your LinkedIn Business Page

Business, Digital Marketing, SM, Social MediaLeave a comment

Among all the social media platforms out there that are popular in the mainstream, LinkedIn is the one that is least like the others. In fact, calling LinkedIn a social media platform won’t be entirely accurate. LinkedIn is more of a professional networking platform that businesses and professionals use to connect with each other, unlike Facebook or Instagram which are designed to enable friendly, social interactions. This makes it the most ideal platform for running B2B campaigns, while others are more B2C-friendly in terms of marketing.
Since it is so different from the other social media platforms, it stands to reason that the kind of content posted on LinkedIn should also be different. While there are limitless ideas as to what you can post on LinkedIn, there are certain kinds of content that you should steer clear of to make a good professional impression through your business page. Thus, if you’re a B2B company like a social media marketing agency or an accounting firm, pay attention. Following are three types of posts that should never make it to your LinkedIn business page:

social media marketing agency

Key Metrics that You Should Consider to Evaluate Your Social Media Posts

Business, Digital Marketing, Social MediaLeave a comment

What started as a medium to help a group of friends connect, soon became a medium used by businesses to spread awareness about their products and services. I am talking about social media platforms. How quickly have businesses adapted to the idea of using social media to not only post about their products and services but also to use it as an advertising platform. These businesses are not just large organisations. Over 50 million small businesses with or without the help of a social media marketing agency use Facebook alone to connect with their customers.
With so much importance given to the usage of social media for marketing, you need to be sure that your efforts in social media marketing are showing results. To identify this, you need to pay attention to the following key metrics to evaluate your social media posts.

Social media marketing agency

5 Things to Consider When Running Social Media Ads

Performance Marketing, Social MediaLeave a comment

Dunkin Donuts had created a social media campaign for National Donut Day, where they introduced customized gifs, emojis, and filters on several social media platforms. With this campaign, Dunkin Donuts gained over 6.5 million engagements. However, creating such successful social media ad campaigns can be increasingly tricky. You need to understand various technicalities of social media marketing and leverage several paid advertisement services to increase the output of your campaign. The experts in a social media marketing agency use a systematic approach and analyze multiple social media trends for creating social media ad campaigns and strategies. Learning from the experts, you need to consider the following intricacies of running a social media ad campaign.

Technical Content Writing

5 Things to Consider Before Writing a Heavy Researched Article

Content marketing, Content writingLeave a comment

When I joined Spacebar, a content marketing firm based in Mumbai, I had no experience in technical content writing. And to be frank, I was a bit anxious. Being new to technical content writing, I had no clue how to write articles, explaining new-age technologies without leaving readers bored. What added to my anxiety was the fact that technical articles were to be heavily researched and thoroughly explained. However, with senior’s assistance, practice, and learnings, I have now reached a place in my career where I can write technical content confidently. In this article, I’m sharing a few important tips that will help other budding technical writers:

Social Media Marketing Agency

6 Engagement Metrics to Measure Your Social Media Performance

Content marketing, Content writing, Digital Marketing, SMLeave a comment

One of the reasons why a social media marketing agency loves its job is that it gets to use some of the simplest tools of marketing – social media platforms. These platforms also let an agency conveniently track and measure the engagement on every post or tweet. Nearly all social media platforms come with helpful dashboards where you can read and calculate all kinds of engagement data.

content writing agency

5 Tools a Content Agency Must Use

Content marketing, Content writing, Creativity, Digital MarketingLeave a comment

If you have worked as a content writer with a content writing agency, then you may be well aware of the different content tools that are used. These tools are extremely beneficial and almost every seasoned content writer would prefer using at least some of them if not all. The tools that are used by content agencies usually consist of writing tools, plagiarism checker tools, social media tools, SEO tools, etc. Let’s take a look at them in detail.

content writing services

7 Things to Avoid While Writing a Wikipedia Page

Business, Content marketing, Content writingLeave a comment

Wikipedia is an online encyclopedia and most of the Wikipedia pages often get featured in the search result. It is, in fact, a common source of information among the masses for years now. But did you know that this encyclopedia is actually created with the help of millions of users just like you and me? Wikipedia was started by Larry Sanger as a non-profit project to make information easily available to the masses. It is a simple platform where you can make an account and provide information for any given topic. This information is further edited by the selected editors of Wikipedia to ensure that the quality of information provided is accurate.

content writing agency

5 Things that Your Blog Must Have

Business, Content marketing, Content writingLeave a comment

Since I work in a content writing agency, I come across several blog posts during my research that are well-written and interesting, along with an engaging narrative. I think I won’t be wrong in saying that every blogger aims to write intriguing content for their audience. And for that to happen, a blogger must write as well read religiously. Along with regular writing, you need to understand certain technicalities and popular practices associated with content writing. All successful blogs have some standard elements that can make blog posts consistent and captivating. You can include these essential elements in your blog posts too.

content writing agency

Silly Homophonic Mistakes Writers Make

Content writing, Creativity, RealityLeave a comment

I have already talked about those countless mistakes that even veteran or expert writers make in this post on grammatical mistakes and this post on some more grammatical mistakes post. In this article, I am going to bring a very interesting kind of error to light. These aren’t “grammatical” errors. But when they are made, they cause blunders. Colloquially, these mistakes are called “mixing up homophones.”