Kunal Somaiya

Kunal Somaiya

A lost soul in a strange land. I’m an outcast, a scattered mess, with a thousand obscure thoughts that are meant for nobody, with a thousand obscure thoughts that take me somewhere, anywhere. I’m a non-writer, and yet, I type my way to glory. Other things that interest me include music, the mountains, food, and randomness. Oh, and I’m a recluse - you’ll find me hiding somewhere in the corner, with a drink in hand, avoiding your glare.

Juggling Styles and Writing for Diverse Audiences

A content writer must find ways to write about complex subjects in a simplistic way just as they find creative ways to make boring topics exciting. If you’re looking to embark upon a content marketing campaign, it would help you to understand how content writing companies such as ours go about juggling styles to write for diverse audiences.

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How to Select a Content Writing Agency

A content writing agency provides you with the foundation of your expansive content marketing campaign – quality content. Keep in mind; a content writing agency can prepare blogs, infographics, press releases, social media updates, newsletters (and more) that can help you market your unique offerings to the rest of the world.

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Steps in the Process of Content Marketing

At its core, the process of content marketing is about telling a story. For an author, the act of coming up with a story, its plot, its characters, and its setting is all rooted in the abstract. However, a content marketer must go about the process of storytelling in a different manner. A content marketer must consider the nature of their business or organization, the category of its products and services, the reality of the market conditions, and the preferences of its intended customer base before they begin to tell a story. By that logic, a skillful content marketing agency must be able to help multiple businesses and organizations tell the story of their services and their journey. But remember, it’s all business after all. So, here’s how it’s done.

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Everything You Need to Know About Blogging

Blogging has grown from strength to strength ever since the advent of the internet, and individuals and businesses both have used the medium to share relevant information - thanks to its reach via the internet. At this point, I’m certain that you already understand the merits of blogging. There are several reasons why entities have started blogging. It’s the internet age, and– blogging is the best way to advertise your services and gain a foothold for your company. Is it any wonder that content writing companies in India are increasing in popularity?

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How to Measure Content Marketing?

The process of writing quality content is simply the foundation upon which your marketing schemes rest. It goes without saying, your intended audience only derives value from your content if it is informative enough to answer any questions they might have pertaining to the products and services you have on offer.

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Step by Step Process to Write Quality Content

Just about anyone can write content. But, not everyone can write quality content. To understand what we mean, let us learn what separates quality content from passable content.

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Common PPC Mistakes You Must Avoid

Not every PPC or pay-per-click advertising campaign is a success. In fact, I’ll go as far and say most PPC ad campaigns don’t meet their full potential Not only does an unsuccessful PPC campaign result in lost sales opportunities by the way of lost leads, an unsuccessful PPC campaign also means your entire account suffers.

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What does a Content Writer do?

What does a Content Writer do? In social gatherings and in chance meetings, I couldn’t help but notice a relatively poor understanding of the profile of content writing in Mumbai.

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Why Should You Use Google AdWords?

Are you struggling to get the desired traffic on your website? This is something that will certainly hinder your business’ prospects in this digital age. But, the existing solution to this problem, SEO (Search Engine Optimization), tends to be complicated, and needs the competence of qualified experts to give your website a realistic chance at featuring on the famed 1st page of Google search results.

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