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Content Marketing Industry in India

The science of content marketing in India is the most used and becoming popular than ever before. If you look around, you will see every individual and business is trying to understand and master the art of content marketing. According to the Annual Research done by Content Marketing Institute in 2015, 86% of B2B marketers and 77% of B2C marketers use content marketing to boost their online presence.

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Top trends of content marketing in India

Experts predict that almost 66% of companies are investing in content marketing and this number is expected to rise. Brands that adopt content marketing early in their marketing strategy will quickly learn, iterate and reap rewards. As you move into 2017 and think about the future of your businesses, it’s time that you know and understand some trends impacting content marketing in India.

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Challenges of content marketing in India

Content Marketing in India is on the rise. With platforms like Buzzfeed, Vagabomb and Scroll hosting a readership of over a million, there is no denying that content marketing landscape of the country is evolving. According to a report by Octane Research,  professional marketers identified content in helping them increase brand awareness, creating new audience engagement and assisting in retaining audience.

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4 examples of creative content marketing in India

Creativity plays a significant role in making your content marketing campaign successful. Almost every business is into content marketing and so customers are bombarded with excess information. In order to stand apart from this clutter, your content should be unique and creative from your competitors. Here are 4 examples of companies having creative content marketing in India.

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Content marketing in India for E-Commerce companies

Content marketing plays an important role in the growth of e-commerce companies. Content marketing in India has become more popular than before. Especially for e-commerce companies, content marketing is more than essential. Content marketing helps e-commerce companies to engage customers, build recognition, and increase traffic on their websites. Are you still wondering whether you should use content marketing services for your e-commerce company or not? This write-up will help you make an informed decision.

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Content Marketing in India for HR Firms

Content marketing in India has reached new heights over a period two decades since digital marketing gained traction in the world of technology and business. There is no doubt content marketing is favourable not only for the big and established organisations, but also for small companies and startups. It helps organisations build a healthy customer base.

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