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Why B2B Content Marketing Works

Do you know why firms in India spend too little on content marketing? Well, it’s not obvious, but people in India always look out for concrete, immediate results. But as far as B2B content marketing is concerned, it’s an ongoing and a time-consuming process. You need to have enough patience to let the wind blow your sail.

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How to write technical articles

So I am an IT engineer turned Editor, working on the technical team of my B2B content marketing agency. As an Editor, I get to work closely with budding technical writers. Most of them, and also a lot of my friends and colleagues, end up asking me how to go about ‘technical’ articles. I mean they do know or have some idea of how to write articles or blog posts but aren’t especially aware of the nuances of technical writing.

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Why IT firms should begin with B2B content marketing

Content marketing can be a decisive factor for an IT firm in the B2B tech world. A great content piece is the key to a robust bottom line, which sets an IT firm apart from its competitors and establishes the business as a leading industry authority. It also sends a direct and strong message to the customers that an IT firm really knows its stuff well. Today, competition in the field of IT is savage and buying decisions of customers rest on research and trust. And this calls for superior quality content marketing services.

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B2B content marketing in India

Okay, let’s start with the basics here, what is Content Marketing? Content Marketing is adding good content (something that your audience wants to hear) to your marketing arsenal and using it to reach out to the largest number of readers that you can (Refer to our step by step guide on creating a content marketing strategy to understand better what the audience is).

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