I’m a version of my dream that unceremoniously excluded me. And, yet I wait to see if there’ll ever be space for me. I love to bake, just like I bake to love. I like to write, but maybe I prefer to read. I’m simple in my complexity just like I’m complex in my simplicity. I’m the idealist the world doesn’t have room for. I’m also the pragmatist the world doesn’t approve of.
As writers, we tend to continuously go through a series of phases that impact the way we pen down our thoughts. While this may be okay when you have to simply write for yourself, but in the world of professional writing, you seldom get the chance to put down free-flowing thoughts. Most of the times, you work with a client brief and are forced to channelise your thoughts in a particular direction. And it is during such times that every content writer goes through different challenges and experiences. Here are some of the things every content writer goes through:
Stork, the owner of an e-commerce website that sells spices and sauces, was frustrated with the plummeting sales of his products. His brand has a digital presence on Instagram, Facebook, LinkedIn, Twitter, and Pinterest. But the return on investment or ROI on his digital efforts were disappointing month after month.
When it comes to blogging for business, there are many questions that need to be answered. Firstly, why should a business blog? Secondly, how often should they do it? Let’s begin by answering the first question. In recent times, we have heard the buzz around content marketing, SEO, and social media marketing. Blogging is a potential marketing tool and falls under content marketing. Content writing companies actively work toward creating interactive and interesting content for their clients. This, in turn, gives them a strong digital presence, increases their website traffic, and as a result, there is a sharp rise in the number of leads generated. Apart from the marketing aspect, blogging also gives companies the chance to educate their target audience about various issues. In a way, it enables them to provide their existing and potential customers with solutions to their day-to-day problems.
Writing for the next National Geographic editorial is what a lot of content writers may wish for! But it usually takes a while to get to write about the topics you love. Most of us have to scale through writing for boring topics till the time we arrive at a place where we have some freedom over the choice of the topic we want to work on.
Most freelance content writers in India will agree that just like any other form of art, writing too needs to honed with time. Only then does it get better. As writers, we relentlessly try to express ourselves in the most honest way possible. Even then, every piece of writing goes through a different grind depending on the theme, audience, style of writing, and the format (blog, news article, copywriting, story writing, poetry, etc.). Our moods, ability to articulate, and our life experiences also have a bearing on the quality of work we produce.
Ever wondered how marketing agencies create compelling social media content for businesses? You may have noticed that every time you browse through your news feed on various social media platforms, various brands keep posting interesting images, GIFs, videos, blogs, and infographics.
The Balance, a well-known financial publication, summarizes the definition of advertising quite aptly. It says, “Advertising is attempting to influence the buying behavior of your customers or clients by providing a persuasive selling message about your products and/or services.”
When Don Draper from the Madmen series said, “ Advertising is based on one thing: happiness. And do you know what happiness is? Happiness is the smell of a new car. It’s the freedom from fear.
Content marketing is used as a component of most marketing strategies today. Be it architecture, food, pharmaceuticals, or movies, marketers are making it a point to include content marketing in their strategy to a successful campaign.
Gone are the days when architecture firms relied purely on the word-of-mouth to get more projects their way. In recent times, architecture firms have moved on from traditional marketing to newer and more dynamic ways of targeting their audience. With digital marketing being the buzz word in every industrial sector today, architectural firms are not lagging behind in adopting this fad. A lot of small and medium sized architecture firms are making full-use of content marketing strategies to attract potential clients.
