The core concept of content marketing is to deliver value to its target content. Even though terms B2B and B2C content marketing appear to be similar, its marketing strategies and tactics differ greatly.
Content marketing – if your business is not doing it, you are losing out on customers. This is a powerful method of giving your business a big boost across multiple platforms. Content marketing for B2B business requires a different playthrough. Probably the best way to learn and understand how to execute B2B content marketing is to learn from others.
How do you start marketing your business? What type of marketing works the best? Which marketing tool doesn’t work well with your business? If you’ve had these questions in mind for quite some time now, then you must have definitely heard about ‘content marketing’. Although content marketing is not a new concept, it can be something new to you if you haven’t considered it yet.
In the mid 1990s, access to the internet introduced the umbrella term ‘online marketing’. The early 2000s revolutionized the way people and businesses connected with each other as social networks were born. The late 2000s witnessed the world of content strategy whirl around smartphones. The game, therefore, has never been dull and mundane. And this is especially true for B2B content marketing.
In April 2013, I started Spacebar with just one employee. Today, we are 9 people in office and I hope to grow larger. We have gotten thus far with no real sales team. It’s now time to get aggressive with sales and increase market share. Our initial competitors were freelancers. Now, we have started competing with other small agencies. The future is Artificial Intelligence.
In 2013, when I started Spacebar, I was sure I wanted Spacebar to be a Content Solutions firm.
“We don’t just write, we strategize and create solutions for our clients.”
So after my post about the life of a writer, I still managed to keep my job! Whee hee! That means I have had another month of clients, projects, deadlines, themes, voices, blog language, Canadian English, English English, Indian English,strange Google searches, online shopping, late nights and this month, a life changing attack of cockroaches. And she lived to tell the tale.
When you deliver content solutions – and not just content writing services – to your clients, you dive into other aspects of their business such as social media, SEO and digital marketing. And you notice how difficult it becomes for businesses to choose their marketing style. If I had to write a book on Marketing in 2014 for Dummies, I’d segregate all kinds and forms or marketing into two simple buckets: