The Content Marketing Handbook: A Step-by-Step Guide to Dominating Your Industry Imagine a bustling city where countless recruitment firms compete for the attention of top-tier talent. In the midst of this highly competitive landscape, there’s one recruitment firm that effortlessly stands out, attracting exceptional candidates and forging meaningful connections with clients. How do they achieve…
The Complete Guide to Content Marketing: Mastering the Art of Engagement One of the biggest aspects of any good content marketing strategy is how engaging it is. You can have a grand content creation strategy, however, if the content you are creating is not compelling enough, it won’t capture your audience’s attention and it won’t…
The Ultimate Guide to Content Marketing for Professionals [This guide contains the tools all the professionals need to get started.] In the previous guide, we started with the basics and information for getting the content ball rolling. In this content marketing guide, we delve a little deeper into the professional side of things. Let’s begin…
Guide to Content Marketing: Everything you need to know! As choppy as the proverbial waters of content marketing seem to be, there’s nothing better than some elbow grease, a map of sorts, and the will to see it through. Content marketing is, at its best, a conversation with the consumer who comes across it. How…
Looking to build a successful content marketing strategy? Here’s the Recipe… Welcome to the exciting world of content marketing! If you are reading this, chances are you are either a savvy entrepreneur looking to take your business to the next level or a curious content creator trying to break into the industry. Either way, pat…
The Future of AI in Content Marketing When ChatGPT first came to town, we all knew it was going to become the talk of the town. And boy, were we right! From content strategists to writers, everyone had something to say about it – some good, some bad, and some downright ugly. But the burning…
Ideal Content Marketing Guide For Beginners Fellow content creators welcome to the wild world of content marketing! Whether you are a blogger, vlogger or social media influencer, you have probably heard about the wonders of content marketing. But are unsure about where to start? With countless strategies, tools and platforms out there, it can feel…
Purpose-driven brands grow 3x faster: Alpana Mandal, Spacebar As Spacebar, a Mumbai-based premium content marketing agency, completes 10 years, we speak with the founder Alpana Mandal on what has shaped and continues to shape the industry. She shares her insights on the evolution of the fast-changing content marketing industry in India and how Spacebar has…
Trendy campaigns are a thing in this country and it’s more than just being viral on digital platforms. Every Indian would definitely know or has heard of these trendy, catchy campaigns from the Indian Government. But what really makes them so trendy? The communication is crystal clear to the locals. Having a simple, inspiring message with a catchy name to the campaign is what makes it viral and easy to remember. Here are few of the many political campaigns that have become extremely popular amongst Indians with some still being actively followed.
Among all the channels that are available for B2B content marketing, email is probably the most underrated. Many businesses fail to understand the impact a well-executed email marketing strategy can have on lead generation, sales, and profits. If you’re reading this article, chances are you’re not one of them.