The challenge for marketers these days is to create engaging and interesting content to boost their web traffic. The importance of content marketing for businesses in India is increasing, and therefore, you need to create content for websites that is different from your competitors.
Whether you are a fresher looking for a job as a content writer in Mumbai, a business looking for advertising content writing services or simply an individual in search for somebody who can help you write a speech or a report, you’ve probably wondered:
What is the difference between a content writer and a copywriter?
In fact, you have probably used them interchangeably in the past, too.
For real estates, content marketing may seem like a new concept. In an industry where you constantly need to meet multiple clients and expect at least one closure at the end of the day, content marketing can be certainly useful. You may wonder what does content marketing has to do with real estate. How can this concept of content marketing benefit your business? To answer your questions, continue reading.
Regardless of what business you run – you need content. You need content for:
Brochure
Social Media
Blogs
SEO
Video content
Infographics
Emails
Any element that requires some form of communication (especially B2B content marketing communication) – needs content. Hence, it makes sense to hire a content agency. That would bring you to the next question – How do you choose the right content agency?
Today, the competition for restaurants in terms of serving outstanding food and advertising the brand is intense. In such a competitive era, the chances of facing disappointment and falling back are high. To overcome the competition, you need to focus on marketing efforts of your restaurant, cafe, or any kind of eatery. You must have an exceptional marketing strategy. When you sit down to sketch your marketing strategy for your restaurant, you just cannot miss out on content marketing.
These days, there are so many terms floating around – content writing, content marketing, digital marketing. Throw in the B2B angle and we can raise the confusion up a notch. Let’s try and allay the doubts and dig more into B2B content marketing today.
Do you know why firms in India spend too little on content marketing? Well, it’s not obvious, but people in India always look out for concrete, immediate results. But as far as B2B content marketing is concerned, it’s an ongoing and a time-consuming process. You need to have enough patience to let the wind blow your sail.
As discussed in one of our previous blog post on B2B Content Marketing in India, when nitty meets gritty B2B Content Marketing is nothing but a content rooted marketing strategy where instead of driving a larger audience and higher interactivity, the brand aims to generate more leads by targeting other businesses.
Content marketing can be a decisive factor for an IT firm in the B2B tech world. A great content piece is the key to a robust bottom line, which sets an IT firm apart from its competitors and establishes the business as a leading industry authority. It also sends a direct and strong message to the customers that an IT firm really knows its stuff well. Today, competition in the field of IT is savage and buying decisions of customers rest on research and trust. And this calls for superior quality content marketing services.
Globally, information technology firms are getting their big boys and girls to blog. Thought leadership has leaped out of printed marketing collateral and onto companies’ websites and LinkedIn pages. IT firms that are serious about content marketing in India are only now waking up to the possibility of generating leads or engaging with existing customer with the help of social media. And in doing so, they are facing several challenges.